THIS Morning viewers blasted the show as "irresponsible" after featuring a Botox procedure live on air.
Fans flooded Twitter to comment after the procedure was broadcast, with Fleur from the This Morning green room having her forehead frown lines erased.
Holly wasn't too convinced either, telling how she felt "wobbly" before the needle was brought out.
The segment aired after it was revealed six John Lewis stores in the UK will soon start offering Botox treatments, for shoppers to take up in their lunch breaks.
Doctor Aimee Vyas told how the retailer has partnered with the Cavendish Clinic and reassured those at home how the Botox would be administered by professionals.
She also told how they would be appointment-only, and subject to a consultation first.
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Holly then told her: "I might have to look away – the thought is making me feel wobbly.
"It's taken me a bit by surprise, it's really weird."
She later showed she was queasy and then said: "I am going to turn away."
Co host Phil Schofield kept reminding her to look at the other wall while the procedure was ongoing, while the backstage crew had seats out ready if she fainted.
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After Fleur had her Botox in a matter of minutes, fans responded in anger.
One wrote on Twitter: "Kinda irresponsible for #thismorning to be promoting Botox on morning tv!!!"
Another mused of Fleur: "'She’s got these two frown lines here when she frowns' no she’s got skin that’s aged with her and is completely bloody normal, stop injecting your faces with chemicals, can’t believe #thismorning are even televising this 🤦🏼♀️ I worry for the next generation."
Another then simply quizzed: "Why are they promoting this? #ThisMorning."
One then put: "Normalising Botox by saying it’s no different than having a dental check up every 6 months. Ridiculous and irresponsible TV again from #thismorning…"
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Dr Aimee told how the procedure would last between four and six months.
She told how John Lewis was offering Botox for one area for £195 and three areas for £395, and that the price was comparable with fees for the 'tweakment' in big cities.
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