COSMETICS guru Jeffree Star took full advantage of the online boom and made himself a multi-millionaire.
The outspoken YouTuber is regarded as one of the pioneers of influencers culture and has enjoyed a glittering career in the public eye.
Who is Jeffree Star?
Jeffree is a 36-year-old American YouTube star and make-up mogul.
He originally made his money from his MySpace account, sharing personal blogs and vlogs online in hopes of furthering his career.
The creator went on to embark on a music career – which was shortlived – releasing his first and only studio album Beauty Killer in 2009.
Jeffree finally came into his own in November 2014, when he founded the company Jeffree Star Cosmetics.
He used his mammoth online platform to promote his brand, which became a roaring success.
What is Jeffree Star's net worth?
Jeffree has an impressive fortune.
He has a net worth of around $200million (£161million), according to CelebrityNetWorth.com.
This is largely down to his cosmetics company, but his online empire has also earned him a lot of cash.
The 36-year-old is one of the highest-paid YouTube stars on the planet and has dipped his toe into modelling, fashion design, music and promotional work.
Who is Jeffree Star dating?
Up until January 2020, Jeffree was in a long-term relationship with skilled skateboarder Nathan Schwandt.
They had got together in 2015 and the makeup mogul described him as the "love of his life" before they split.
Although his current relationship status is unconfirmed, Jeffree is rumoured to be dating actor Sean van der Wilt, according to Landscape Insight.
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Why did Jeffree Star sell his Hidden Hills mansion?
The online personality sold his Hidden Hills luxury mansion in August 2022 for $16.7 million, over a year after her first put it on the market.
The stunning 19,000 square-foot estate boasts seven bedrooms, thirteen bathrooms, a pool, spa, gym, speakeasy bar, home theatre and a 10-car garage.
Although it may be hard to understand why Jeffree would want to leave his California pad, he said the Covid pandemic made him realise he needed to "step away" to benefit his mental health.
He moved from the hustle and bustle to a beautiful 70-acre Wyoming ranch in the city of Casper in December 2020, eventually living there full-time.
In an explosive YouTube video at the time, he told fans: ""I'm ready to stop being a single person in a 25,000 square foot home. Let a family enjoy this, let someone else enjoy this.
"I need to have a new energy. It feels so freeing to be able to let go of so much."
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