LOVE Island winner Ekin-Su Culculoglu was at the top of her game when she signed a £1M contract with Oh Polly.
But sometimes good things come to an end, and the reality star has now been dropped by the fashion label.
Why was Ekin-Su dropped by Oh Polly?
In February 2023 it was revealed that Ekin-Su Culculoglu had been dropped by Oh Polly.
The Love Island star was involved in just one 16-piece collection — now being sold off at reduced prices.
An insider said: “Both the brand and Ekin have been left disappointed and there is now a dispute over money owed on the lucrative contract.”
It was reported Oh Polly and Ekin-Sun parted ways because their relationship "wasn't working".
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According to the MailOnline, a source added that Ekin's range also "struggled to appeal to Oh Polly's customer base."
In March 2023, The Sun exclusively revealed how Ekin-Su is taking legal action against clothing brand Oh Polly after the collapse of her contract.
When did Ekin-Su sign the deal with Oh Polly?
The online retail giant dropped Ekin-Su just six months into the £1M clothing deal, which she signed in August 2022.
The huge contract came hot on the heels of her winning Love Island with boyfriend Davide Sanclimenti.
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Speaking about her Oh Polly deal at the time, she told press: “I want people to feel sexy.
"I want every woman, every age and every size to feel great.
“Not just model material, not just the young 20-year-old. When I was 23 I wore Oh Polly.
"I’m 28 and I’m still wearing Oh Polly. Hopefully when I’m 38, I’m still wearing Oh Polly.”
What is the largest deal a Love Island contestant has made with a clothing brand?
Ekin-SU's 2022 deal was touted as the biggest in the show’s history.
A bidding war took place, with multiple brands keen to monetise on her villa stint.
PrettyLittleThing signed runners-up Gemma Owen and Indiyah Polack, while Tasha Ghouri became the brand ambassador for Love Island sponsor eBay.
Before Ekin, Molly-Mae Hague had signed the biggest deal when she teamed up with PrettyLittleThing for £500K – she eventually becoming their creative director.
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