‘Monzo Wrapped has violated me’: Britain’s spending habits laid bare as digital banking app customers share hilarious memes revealing how they spend their hard-earned cash
- Digital bank’s ‘Year in Monzo’ feature is similar to Spotify Wrapped campaign
- It aims to give customers of the bank insights into personal spending habits
Monzo customers joked that they had been ‘violated’ by the digital bank after its app revealed they had spent big at Greggs, McDonald’s and Wetherspoon pubs.
The ‘Year in Monzo’ feature, similar to the Spotify Wrapped campaign, gives customers of the bank insights into their personal spending habits.
Many users took to social media to highlight their apparent shame over big spending with companies such as Domino’s, Just Eat, Deliveroo and Primark.
Customers have been able to access their own end-of-year report since yesterday which shows whether they are among the top 5 per cent of spenders on some apps.
It comes after Monzo’s yearly spending data shed a light on the shopping habits of its more than eight million customers in Britain.
In the nationwide spending data, Leicester came out as the nightlife capital of the UK, with the most late-night spending on entertainment.
READ MORE Britain’s spending habits revealed: Netflix subscriptions spiked nearly a QUARTER
People in Liverpool spent more than anywhere else on late-night food between 11pm and 4am, while Londoners visited McDonald’s most frequently after dark.
Londoners also spent almost £23million at Pret A Manger over the past year.
But McDonald’s was the top place for eating out in every place in the UK except for Sunderland and Newcastle, where people preferred Greggs.
Meanwhile, Tesco was the favourite supermarket in all regions except London, where shoppers preferred Sainsbury’s, according to Monzo customers’ spending.
The Monzo data also showed Netflix subscriptions spiked after the streaming platform cracked down on password-sharing, while the Barbie and Oppenheimer film releases saw cinema trips surge more than three-fold.
Spending on Netflix increased by nearly a quarter after the platform moved to squash password sharing in May, compared with the first few months of the year.
The global company introduced a cost for users who wanted to add an extra member outside of the household to their account, leading to a rise in the number of people paying for the service.
British cinemas enjoyed a boost around the releases of Barbie and Oppenheimer, with spending surging by 260 per cent on July 22 when both films came out, compared with the daily average up to then.
And the data revealed that people poured cash into tickets for popular live shows.
Spending at Ticketmaster jumped by 340 per cent on February 7 when Beyonce released tickets for her Renaissance world tour, compared with the average spend during the previous seven days.
And spending rocketed by 460 per cent on July 10 for Taylor Swift’s Eras Tour pre-sale.
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