Holidaymakers are warned they could be sent to prison for two years, fined £80,000 or even banned from flying for life if they’re caught drunk on an aeroplane in social media blitz
- Two million people to receive adverts warning about getting drunk on planes
- The Government-backed One Too Many project is running until September 1
Holidaymakers are being targeted in a social media blitz to warn them of severe penalties for flying when drunk.
Almost two million people will receive adverts telling them they face the threat of jail or £80,000 fines for being intoxicated on an aeroplane.
The campaign will send warnings via Instagram and Facebook to 18- to 35-year-olds across the UK and use internet tracking technology to reach the phones of young people at four busy airports.
The Government-backed One Too Many project – funded by airlines and airport operators – runs until September 1. It follows rising reports of air-rage incidents including mass brawls and violence as travel returns to pre-pandemic levels.
Last week, pop star Lee Ryan appeared in a London court after being found guilty earlier this year of racially aggravated assault during a flight.
The campaign will send warnings via Instagram and Facebook to 18- to 35-year-olds across the UK
Speaking about the need to ‘protect staff and passengers’, Aviation Minister Baroness Vere said the campaign was part of a ‘zero-tolerance approach towards disruptive behaviour’.
It hopes to target 49,000 people a day through ‘geofence technology’ at four airports – Bristol, London Gatwick, London Heathrow and Belfast International.
There will be adverts at airports warning passengers of the risks of getting too drunk when flying – including up to two years in jail, an £80,000 fine, a lifetime ban or being denied boarding.
The campaign is funded by the UK Travel Retail Forum (UKTRF), the Airport Operators Association (AOA), Airlines UK and the International Air Transport Association.
There will be adverts at airports warning passengers of the risks of getting too drunk when flying – including up to two years in jail, an £80,000 fine, a lifetime ban or being denied boarding
Nigel Keal, chairman of the UKTRF, said: ‘The consequences of disruptive behaviour are very serious and could stop you from travelling for years to come.’
Karen Dee, chief executive of the AOA, added: ‘The campaign is aimed at reminding everyone to be responsible.
‘Airports will be keeping a close watch for any disruptive behaviour and will not hesitate to take action.
‘This summer we’ll see many people getting away for the first time since the pandemic and it would be a shame if the actions of a few were to spoil it for the many.’
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