AN INFLUENCER has been dropped by a major brand after admitting to killing two cats and telling fans "sorry not sorry".
The popular Aussie, Emma Claiir, revealed the shocking stories that happened when she was a child.
The influencer, 28, explained the gruesome story on her podcast which told how her childhood pet died from fright after she swung it around, "thinking it was just a stuffed toy".
She said: “I killed my cat … My sister did not speak to me for months – months – and my mum was f***ing fuming at me, and yeah, I killed it.”
If her listeners were not horrified enough already the Simply Chaotic podcast host then confessed to killing her friends cat too.
“And then, if you really want to know more about me, I also killed my best friend’s cat,” she added.
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The mum-of-one gave a nervous laugh as she told her creepy stories but not everyone found them funny.
Her sponsorship deal with major skincare and beauty brand MCoBeauty was cut short soon after the bizarre reveal and the company confirmed it would no longer be working with her.
This sparked an initial apology from the influencer as she said she was "deeply sorry".
But the remorseful act didn't last long as she later described the situation as "a bit of light humour" on an Instagram story and told her 106k followers to "chill".
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“To the people offended by my story in today’s Simply Chaotic episode that I just shared … It happened 21 years ago. I was a small child … Accidents happen and you all need to chill,” she wrote.
“I hope that you are not the same person you were at nine years old (I could have been even younger you know hahah) and I can confirm that after that accident I have been the mother moth to multiple cats including my baby Fred.
“It’s a bit of light humour in a get to know us episode and If you can’t handle that then simply chaotic ain’t for you. So byeeeee.”
Some listeners hit back at Emma following the vile act, while she thanked others who messaged her with "positive feedback" about the episode.
“Simply Chaotic is a space for all the hot messes out there to just be themselves and not worry about getting judged,” Claiir added.
“Again sorry not sorry for an accident that happened over 20 years ago and sorry not sorry for having a giggle about it because I think still 20 years on I’m in shock by it.”
The beauty brand spotted the message on social media and quickly released a statement of their own.
They wrote: "It has come to our attention that Emma Claiir recently relayed a story on her podcast discussing an incident of animal cruelty from her childhood.
“We were dismayed by this story, and will no longer be working with Emma in future.
“Here at MCoBeauty, we take instances like this extremely seriously and do not condone animal cruelty of any kind.
“Thank you to all of those who have taken the time to bring this situation to our attention.”
After the backlash, Emma returned to her social media story once again to share a second apology that appeared to be much more serious.
She said: “Hello friends, I would like to jump on here and firstly apologise for the story mentioned in episode one of Simply Chaotic.
“I am well aware that the story was not light humour and in fact very serious. It was not intended to come across the way that it did as it was simply just a story from the past about an accident that was made as a little kid but I can see how it has come across like that.
“I have taken time to think about my actions and want to confirm that I do have empathy about the situation and it’s not something I am proud of as it really hurt myself and my family 21 years ago.
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“I am a loving person to all things living and have since been the most amazing cat mum to multiple cats and dogs. I am now also a loving mum to a little boy and have definitely grown up from that little nine-year-old kid.
“Again I deeply apologise for those effected by an accident that happened in the past and I hope we can leave it there.”
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