Ofcom boss says BBC must be ‘much more transparent with viewers’ in how it deals with complaints
- Ofcom chief Dame Melanie Dawes said the Beeb need to improve on complaints
- The media watchdog has reviewed the BBC as it reaches its Charter’s mid-point
- The Ofcom research found 11 per cent of adults had cause to complain about the BBC in the last year
Ofcom’s chief has slammed the BBC’s handling of complaints and said it needs to be ‘more transparent’ over how it handlers viewer gripes.
The UK’s media regulator has reviewed the Corporation as it reaches the midpoint in its charter period and found viewers are not happy with complaints procedures.
Ofcom chief Dame Melanie Dawes said: ‘Viewers and listeners tell us they aren’t happy with how the BBC handles their complaints, and it clearly needs to address widespread perceptions about its impartiality.
Ofcom chief Dame Melanie Dawes said: ‘Viewers and listeners tell us they aren’t happy with how the BBC handles their complaints’
‘So we’re directing it to respond to these concerns, by being much more transparent and open with its audiences.
‘The BBC must also adapt quickly to keep up with changes in what audiences want, and how they get their content.
‘We’re doing our bit, by future-proofing our regulation so the BBC can continue its transformation for the digital age.’
The Ofcom research found 11 per cent of adults had cause to complain about the BBC in the last year – the highest level among broadcasters but lower compared with other industries.
The complaints mostly related to bias as well as misleading and dishonest content, with Ofcom research suggesting the BBC ‘is more than twice as likely to attract complaints about these issues compared to other public service broadcasters’, the report said.
Ofcom added that although viewers rate news and current affairs highly for trust and accuracy, they view it less favourably in regards to impartiality.
The report said: ‘We are now directing the BBC to change its policy and publish sufficient reasoning in cases where it decides not to uphold due impartiality and due accuracy complaints.
‘We are also expecting the BBC to alert us at an early stage to potential serious editorial breaches.
‘This will allow us to better scrutinise how the BBC’s complaints process is working in practice and, if necessary, to intervene early to protect audiences.
‘If the BBC fails to do this, we will recommend that the Government makes this a legal requirement.’
Ofcom added that although viewers rate news and current affairs highly for trust and accuracy, they view it less favourably in regards to impartiality
Ofcom also proposed to update their Operating Licence which will require the BBC to be more transparent; set new requirements on the BBC’s online services and will give the BBC more flexibility to adapt and innovate to better serve audiences.
The Operating Licence sets the regulatory conditions that Ofcom considers appropriate for requiring the BBC to fulfil its Mission and promote the Public Purposes, its website said.
The next consultation on the BBC’s new Operating Licence is open until September 14 with the final decision and updated licence expected in early 2023 – in time for it to take effect on April 1 next year.
In a statement, the BBC said: ‘Like any organisation we work to make continuing improvements, which is why we published a 10-point plan on impartiality and editorial standards last year.
‘Everyone knows this is an absolute priority for the BBC, and Ofcom rightly recognises impartiality is a complex area, audiences hold us to a higher standard than other broadcasters and that we have a good record of complying with broadcasting rules.
Culture secretary Nadine Dorries announced earlier this year that the licence fee will be frozen for the next two years
‘In addition, the BBC has the most thorough and transparent complaints process in UK media and we are committed to being accessible and accountable to our audiences. We will work with Ofcom to make further improvements to this system.’
The report comes following the publication of the Government’s broadcasting White Paper which includes plans for Ofcom to regulate streaming platforms to ‘protect audiences’ from ‘harmful material’.
It also comes as the future of the BBC licence fee has been called into question.
Culture secretary Nadine Dorries announced earlier this year that the licence fee will be frozen for the next two years, confirming she wants to find a new funding model before the current deal expires in 2027.
Source: Read Full Article
