THIS is the shocking moment two women brawled inside a Primark store in front of horrified shoppers.
The pair were caught on camera exchanging blows at the brand's flagship Birmingham store.
Initially uploaded onto social media, the footage has gone viral over the weekend.
One woman can be seen tackling the other to the floor as the duo exchange blows in the video.
The camera then pans around as the pair continue scrapping wildly.
The incident took place on Friday July 9 and has since been shared hundreds of times.
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At this time it is still unclear as to what provoked the shocking fight or whether anyone has been charged.
A Primark spokesperson said: “We are aware of an incident that took place between two customers in our store on Friday.
"The incident was dealt with swiftly by store management and store security."
West Midlands Police was contacted for a response.
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The force said it had not received any reports of disorder at the store.
Primark is one of the UK's most popular fast-fashion outlets. The biggest store in the world is located in Birmingham occupying 160,100 sq ft of space spread over five floors.
The brand is owned by Associated British Foods with shops across Europe and in the United States.
It offers a wide range of products including baby and children's clothing, womenswear, menswear, homeware, accessories, footwear, beauty products and confectionery.
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