Rees-Mogg demands 'freedom for chocolate oranges' from junk food rules

Jacob Rees-Mogg demands ‘freedom for chocolate oranges’ in blast at ‘nanny state’ rules banning the promotion of junk food at supermarket checkouts – and jokes about axing EU laws to allow ‘children to go up chimneys’

  • He attacked rules preventing supermarkets from putting junk food near tills
  • Urged shoppers to move chocolate oranges to checkouts as a ‘passive protest’
  • He told a packed room: ‘Freedom for chocolate oranges is what I say.’ 

Jacob Rees-Mogg has called for ‘freedom for chocolate oranges’ as he made the case for a red-tape bonfire.

At a Tory conference fringe event hosted by the Institute of Economic Affairs (IEA), the Business Secretary attacked rules preventing supermarkets from promoting unhealthy foods near tills.

The Cabinet minister urged shoppers to move chocolate oranges to the checkout as a ‘passive protest’.

He told a packed room: ‘Freedom for chocolate oranges is what I say.’

Mr Rees-Mogg, who has six children, also denied that he would slash every EU-derived rule because that would allow ‘children to go up chimneys’, joking that this would be ‘a good income stream’ for his own family. 

At a Tory conference fringe event hosted by the Institute of Economic Affairs (IEA), the Business Secretary attacked rules preventing supermarkets from promoting unhealthy foods near tills.

The Cabinet minister urged shoppers to move chocolate oranges to the checkout as a ‘passive protest’.

It was put to him that Prime Minister Liz Truss has vowed to review or repeal EU laws retained after Brexit by the end of 2023, earlier than the IEA’s recommendation of 2027.

‘When the IEA becomes the Tory wets, we’re in a very good position in terms of Government,’ Mr Rees-Mogg told the packed room.

‘I think the repeal of all EU law by the end of 2023 is fantastically good.’

He argued that ‘ridiculous’ current regulations set up ‘to protect the German manufacturing industry’ stop the UK from importing ‘perfectly safe’ vacuum cleaners from the US or South Korea.

The Government’s aim of an annual 2.5 per cent trend rate of growth cannot be achieved without better regulation, he said.

Appealing for financial regulations reform, Mr Rees-Mogg argued that ‘the problem we have at the moment is we regulate the honest and the crooks get away with it’.

He attacked pensions funds for the fallout from the Chancellor’s mini-budget, accusing them of speculating on ‘extraordinary derivatives’.

Kwasi Kwarteng’s fiscal statement left some pension funds on the brink of collapse and sparked wider market turmoil, sending the pound plummeting and interest rates soaring.

The Chancellor and Ms Truss have since U-turned on the most controversial measure, abolishing the 45 per cent rate for the highest earners.

Asked how confident he is that the Government can restore its credibility among financial markets and the electorate, Mr Rees-Mogg said: ‘Oh it’s easy.

‘Financial markets take their views on a daily basis. Financial markets aren’t the single Leviathan that people seem to think, they are trading decisions made by millions of actors on a daily basis.

‘And in some way or another the euro’s managed to reassure investors. I wouldn’t believe it for too long.’

Arguing that the Government must make the case for its low-tax agenda, he lamented that ‘cutting taxes is not as easy as one might like it to be because the headline is that you’re increasing inequality’.

Mr Rees-Mogg also suggested regulations on nuclear power generation should be relaxed without risking nuclear safety.

He said he was not in favour of carbon tariffs, portraying it as a policy favoured by environmental activists who want people to live in ‘caves’.

‘There is no prospect for this country having a system of energy that makes people cold and poor,’ he said.

‘That’s the sort of Green Party view of net zero, that we’re all sort of miserable … and dwell in caves.

‘I’m no cave-dweller’.

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