22 Kids and Countings Sue and Noel Radford net worth – how the huge family make money

Sue, 48, and Noel Radford, 52, are parents to one of the biggest broods in the UK.

The couple share a staggering 22 children, born between 1989 and 2020, and seven grandkids to boot!

Noel and Sue are parents to 33 year old Christopher, 29 year old Sophie, 27 year old Chloe, 26 year old Jack, 26 year old Daniel, 22 year old Luke, 21 year old Millie, 20 year old Katie, 19 year old James, 17 year old Ellie, 16 year old Aimee, 15 year old Josh, 14 year old Max, 12 year old Tillie, 11 year old Oscar, 10 year old Casper, seven year old Hallie, six year old Phoebe, five year old Archie, four year old Bonnie and their youngest, three year old Heidie.

They also tragically had a stillborn son, who they named Alfie, in July 2014.


Fans of the huge family, who star in hit Channel 5 show 22 Kids and Counting, have often wondered how Sue and Noel are able to stay afloat financially with so many mouths to feed.

However, the family of 24 is totally self-sufficient and have never claimed any benefits apart from child benefit, which isn’t means tested.

Dad Noel runs a bakery, the Radford’s Pie Company, which is based in Heysham, Lancashire but offers delivery across the mainland United Kingdom.


On the bakery’s website, Noel explains that he has worked in various bakeries for more than 25 years and has been the proud owner of his own shop for the past 16.

Sue helps out in the bakery, and is described as the “chief taste tester” for the company.

Some of the older kids also chip in, and 27 year old daughter Chloe has worked there as a pie-maker for the past five years.

It’s not clear how much Noel and Sue earn exactly from Radford’s Pie Company, but fans have speculated that it’s a fairly lucrative endeavor after the family revealed that they had outgoings of more than a million pounds in 2021.


The family are also paid a fee for their reality TV show, which is about to release its’ fourth series, but the precise amount has not been publicised.

The Radfords also have a family Instagram account, where they boast more than 500,000 followers, and often post sponsored brand partnerships.

They’ve collaborated with some huge international brands including Amazon, EE and Disney who are no doubt able to offer hefty fees for sponsored posts.

But Mum Sue insists they're not wealthy, and joked that they're not "secret millionaires" in a recent YouTube video, despite heading on six holidays in the past year.

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