A$AP Rocky has been named as the first-ever Guest Artistic Director for surf and lifestyle brand PacSun.
Rocky’s A$AP Worldwide business has signed an 18-month partnership deal with PacSun. As part of the partnership, the rapper and fashion icon will oversee designer collaborations, brand campaigns and in-store activations of both the Los Angeles and New York stores.
The first Rocky and PacSun collaboration will be with Vans and includes a capsule collection boasting a tree of styles of the Old Skool silhouette.
“This partnership is special to me because it’s a collaboration that combines my roots, A$AP Worldwide, and some of the most respected heritage brands that have roots in both the sportswear and lifestyle worlds,” A$AP Rocky said in a statement. “Together with PacSun, we will be releasing several limited-edition collections that are both nostalgic and forward at the same time.”
Over the past few years, PacSun has collaborated with several influencers, including A$AP Rocky, and Kendall and Kylie Jenner.
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