Britney’s memoir, The Woman In Me, came out on Tuesday and I’m sure it will be a runaway bestseller. I hope it makes her a ton of money, because Lord knows she got swindled out of untold millions under the conservatorship. (And I hope we all decide, as a culture, to let Justin Timberlake’s career completely expire from this point forward.) To promote the book, Britney has new merch, including hoodies, shirts, and hats–the usual stuff–marked with one of her “legendary quotes,” including “you better work b-tch.” She is also re-releasing Curious, her first perfume. You can buy it as a bundle with the book on Amazon. That’s smart marketing. Well played, Britney.
Britney Spears is doing something special for her fans.
The Princess of Pop, 41, is revisiting some of her most memorable lyrics with her new “Legendary Quote” collection in coordination with the release of her best-selling, tell-all memoir The Woman in Me, out now.
Spears’ latest merch drop features apparel and accessories celebrating her smash hits.
Tee shirts are printed with liberating lines like “I Don’t Need Permission” and “You Better Work Bitch,” referencing her famous singles “My Prerogative” and “Work Bitch” respectively.
Other designs like the “Only while performing was I truly invincible” hoodie and “Take on the music” baseball tee are indicative of Spears’ love for her craft, while the “Stronger Than Yesterday” beanie reminds fans to persevere much like Spears’ single of the same name.
Spears is also reintroducing her first-ever fragrance, Curious by Britney Spears, which will be sold as a bundle along with her book on Amazon. The 2004 launch — described as a florally must-have for adventure-seeking risk-taking women — marked the star’s first foray in the beauty category.
[From People]
Seeing that perfume bottle again made me so nostalgic–as a millennial, few things are as evocative as that sweet floral smell. In my eleven year old brain, that perfume was the most glamorous and sophisticated thing I could imagine. I loved Britney. I had her concert tape on VHS (VHS! What a time!) and all her CDs, which I played in my pink Hello Kitty boom box. My God, I can’t believe we ever had it so good. I remember being a kid and hearing adults talk about Britney in judgmental terms right from the beginning of her fame, and I definitely internalized it. I learned that the world isn’t kind to women or girls who are at home in their bodies. That’s always what stood out to me about Britney, even when I was little. I know now that she was sexualized by the culture, but as a kid, I just saw a girl who was joyous and confident in her body whenever she was performing. That’s always going to be threatening in a patriarchal culture. Anyway, the Curious perfume was huge. The entire mall smelled like it at one point and I wanted it so badly but my parents wouldn’t buy it for me. There’s a high likelihood it would give me a headache now but I might buy the bundle just to have the bottle sitting on my bathroom shelf. The merch is kind of generic looking to me–there was an opportunity here to make a super nostalgic Y2K kind of collection. But if this is how Britney wants it, I’m on board. Get your coin, Britney.
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