BEAUTY lovers are racing to their nearest B&M to snap up a haircare product that's scanning for a mere 10p.
Looking after your locks can be pricey but if you're looking to up your haircare game on the cheap then best get heading to B&M.
According to one shopper, Emily Gedge, the high street retailer was offering an incredible deal for a popular conditioner that was selling for spare change.
All chuffed with her find, the shopper took to Facebook to inform fellow bargain hunters about the slashed price.
The haircare must-have, an XXL pack of the popular Elvive Dream Lengths Detangling Conditioner (700ml), had been cut to a mere 10p.
The same product, meanwhile, will set you back by up to £6 elsewhere, such as Tesco and Boots.
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Not only is the price a total steal, but the beauty essential also promises to improve the health of your locks.
Formulated with a cocktail of keratin, vitamins and castor oil, the rich conditioner detangles lengths and helps reduce breakage caused by brushing by up to 50%, L'Oreal website stated.
Fellow beauty fans across the world have also praised the buy, giving it a positive rating of close to five stars.
One person said: ''My hair was left really bleach damaged following a hairdressers appointment.
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''It was so bad that I sat and cried. But after just two washes with dream lengths shampoo and conditioner my hair looks revived, soft and manageable.
''It's definitely a mini miracle.''
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Someone else chimed in: ''I found this one and I’ve tried it out and it’s shiny and silky love the smell but after drying the smell isn’t as strong I love it so far and it feels nice.''
''Hair is not weighed down, it is tangle free and feels incredible. I didn't like the shampoo it irritated my scalp and my hair greasy and limp,'' a beauty enthusiast wrote.
''This conditioner matched with the shampoo is glorious! I have super long hair and it helps it stay tangle free and healthy!'' a fourth penned online.
Whilst shopping, Emily was so amazed by the low price, she ended up bagging four bottles, the total of which came to 40p.
Needless to say, other money-saving shoppers were delighted to learn about the news, as more than a dozen raced to comments.
The post was shared on the popular B&M Scanner and Other Bargains group on Facebook, home to more than 320k members.
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