THEY'RE the stunning beaded bags that stars such as Kendall Jenner and Hailey Bieber love.
But a Staud bag doesn't come cheap, and can set you back as much as £300.
So fashion fans are rejoicing that Primark has bought out a new dupe, for just £14.
They've been taking to TikTok in their droves to share videos showing off the new bags, with Emma looking delighted as she posed with one of the designs.
The cream beaded bag features pink and purple accents, and is just the right size for a night out.
There's also a black and white animal print number on sale, which another woman posted to her TikTok, writing over the video: "Staud vibes at Primark."
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Primark itself also posted a video of the two bags together, writing: "Our latest obsession".
"I NEED FIVE!" one person wrote in the comments section.
"These slay," another praised.
"Staud dupe," a third wrote.
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With another adding: "Y’all have a dupe for everything."
"it’s giving staud – these are very cute," someone else said.
"NEED," another commented.
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