A MYSTERY dress has made waves on social media as women insist they must be shopping in the “wrong” shops.
Finding the purple, white and beige H&M dress has been no mean feat for fashion fans.
Fashion content creator Zaena pushed the frock on TikTok as a must-have summer piece.
It has a bodycon fit and bandeau neckline.
The body of the dress has a horizontal marble print, meshing together purple and white waves with subtle pops of beige.
Zaena tried it on in a H&M dressing room and gushed over the pastel hues.
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Fashionistas rushed to the Swedish clothing retailer’s website and their local stores to see if they could find it.
But their searches were far from fruitful.
It appears the dress isn’t listed on the brand’s website or adorning racks on the high-street.
“We definitely don’t got the same H&M,” one woman said.
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“It’s not on the website yet,” another moaned.
According to H&M bosses, the dress is coming soon.
The £24.99 number is made from polyester mesh with a jersey lining.
This isn’t the first time that one lucky shopper has found a H&M dress that everyone else wants but can’t find.
Earlier this year, a black and white crochet frock was dubbed the “perfect dress for summer”… but fashion fans were racking their brains on how to get it.
The viral frock had cami straps and a V-neckline with a keyhole opening, as well as a slight frill at the bottom.
Shoppers were gutted when they realised the monochrome mystery dress was already sold out by the time it made waves on social media.
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