YOU might be washing your jeans far too often, at least according to this fashion expert.
Apparently, they don't need to be washed after every wear – or even after 10 wears.
Levi's design director Paul O'Neill revealed some people choose to never wash their denim, but he gives his jeans a cold wash every "30 to 50 wears."
Not only that, but he never puts them in a tumble dryer, he told AFR.
Instead, the pro recommended washing jeans alone on a gentle cycle to prevent colours from running.
That said, the fashion expert admitted how often you wash your jeans is also down to your own preference, as well as your lifestyle.
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He also shared some tips to keep your jeans fresh without washing them.
According to the Paul, some people choose to pop their jeans in the freezer, whilst others leave them in the sun in a bid to kill some bacteria.
Paul isn't the only fashion whizz who advises against washing your jeans so often.
Jane Herman, author of the Jane on Jeans newsletters,agreed a cold wash is the best method, but only very rarely.
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She told Daily Mail Australia: "I wash my jeans. Not every time I wear them, but I have small children, so food stains and playground mess are always reasons to wash."
"If you don't want to wash your jeans, don't. If you do, fine.
"They're jeans, They can take it, that's what makes them so great," she continued.
That said, the denim expert noted that unless your jeans are 100 per cent cotton indigo denim, washing them isn't really required.
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