I'm a fashion whizz – how to look chic when wearing cheap clothes from Tesco, Sainsbury's & Asda | The Sun

WHEN we see a Tesco superstore or pop into our local Morrisons, we typically think of food.

But over the years, these British favourites have also become secret style hotspots where those who live and breathe all things fashion find hidden gems.


Amongst those is Emma Bird, a professional stylist, from London, who has worked with a variety of big brands, such as GymShark, Asics, as well as the Irish designer, Orla Kiely.

Chatting exclusively to Fabulous, the style expert revealed how to look chic on a budget and also shared some of her favourite Asda, Saisnbury's and Tesco finds.

''In recent years, fashion has become much more diverse, gone are the days when looking chic and stylish were just for those willing to blow loads on designer brands. 

''The supermarkets have massively upped their game too – especially in lockdown when the only place we could get a real life fashion fix was in between doing the big shop.''

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According to the whizz, supermarkets are no longer just ''a good place to buy your kids school uniform '' and grab a few basic t-shirts for around the house.

Such stores, Emma said, now offer countless ways to look elegant – and no, it doesn't mean only white shirts and a pair of tailored trousers.

''Personally, I believe its more about the fit rather than the specific pieces," she explained.

''There will always be timeless classics such as black stilettos, a camel trench and a well fitted blazer but I also think you can look stylish and elegant with a wide variety of pieces.

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''Think about proportions and silhouette for example the sleeveless knit dress from TU at Sainsburys paired with skinny black jeans and a simple black long sleeve t-shirt looks elegant and chic whilst still feeling modern and on trend.''

With the colder months ahead, it's time to give your wardrobe and update and Emma's tips will help you look put together, without spending hundreds.

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The expert suggested starting with cosy knits that not only will keep you nice and toasty but will also make you a trendy fashionista.

''Look out for stylish knits especially great layering pieces, interesting prints, bold colours and classic coats.

''A great tip is to find a local seamstress or place that does alterations – many dry cleaners have them,'' the guru emphasised.

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To her, it's the ''simple things like having hemlines altered or sleeves shortened can make all the difference to an outfit''.

Here is what Emma found at the stores, with stylish garments starting from as little at £8.








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