I'm Strongbow's biggest fan & even had their logo tattooed on my arm…I was 'heartbroken' when they changed their name | The Sun

A STRONGBOW superfan has told how she was left "absolutely heartbroken" after getting the cider brand's logo tattooed on her hand – only for them to then re-brand.

For many, deciding on a tattoo design can be years in the making – but not for Dana Fisher, who is so obsessed with the iconic brand, she wanted it inked on her for life.

In 2018, the Dark Fruit die-hard fan headed to Strongbow’s tattoo parlour pop-up, where she immortalised her love for the fruity-flavour with permanent body art.

So imagine her devastation when the popular cider company recently bid farewell to its iconic black and gold colour palette for the first time since the 1960, leaving her with a totally "outdated" Dark Fruits inking.

"I’m absolutely broken-hearted that Strongbow have changed their image," Dana said.

"After all, I had it tattooed on my arm. What in the world am I supposed to do now?"

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But Dana wasn't alone…as the launch of Strongbow Dark Fruit over a decade ago created a cult group of cider body art wearers that now live with outdated designs.

So, following its re-brand, Strongbow decided to launch its new ‘Tattoo Switchers’ service, to help legions of superfans with old Strongbow tattoos keep up with the brand’s glow up.

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And all is well now as Dana sat down with legendary tattoo artist Emily Malice to get some updated ink last week.

Now, the community of committed cider lovers can choose one of three new and exclusive tattoos, inspired by the re-brand, that can be inked anywhere on their bodies (within reason).  

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Each design encapsulates Strongbow’s vibrant new look and incorporates nods to the fruity flavours that have cultivated a superfan following.

These include everything from Strongbow Dark Fruit to Original, Rosé, Cloudy Apple and the newest addition to the much-loved line-up, Strongbow Tropical.  

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