Written by Naomi May
Rosie Huntington-Whiteley’s bestselling lingerie range with Marks & Spencer is finally back to celebrate its tenth anniversary,
In September 2012, when Marks & Spencer debuted its lingerie collection in collaboration with Rosie Huntington-Whiteley, nobody could’ve predicted how successful the line would become.
A decade on and the great British high street stalwart now sells one piece from Huntington-Whiteley’s collection every 30 seconds, proving that its popularity is as enduring as ever. But there’s one piece in particular from the revered range that has proven a real success.
Marks & Spencer has sold over 5 million bras since the inception of Huntington-Whiteley’s collection, with its bestselling bra silhouette – the Plunge style – responsible for over 2.8 million of those sales. These are bras with some serious staying power, and they’re finally back in stock and ready to be snapped up and snapped on.
That’s not all. Not only is the Rosie lingerie collection an enduring success story for Marks & Spencer, but one of the limited-edition line’s bestselling prints – its kimono-inspired floral print – has been reimagined into Huntington-Whiteley’s favourite high-leg knicker style and balcony bra silhouette. The model and entrepreneur posed a question to her social media followers asking which print was their favourite, and when the answer was overwhelmingly the delicate blue shade, it was decided that it would be reissued in honour of the collection’s tenth birthday.
These are bras that struggle to stay in stock thanks to their far-reaching appeal. There are balcony bras, plunge bras, push-up bras and everything in-between, and that’s part of their popularity. In fact, while the bras are undoubtedly the star of the show, the range’s knickers sell like hot cakes too. The line’s bestselling shape is the Brazilian and since its launch a decade ago, 2.8 million pairs have been sold.
Explore the Marks & Spencer x Rosie Huntington-Whiteley collection here.
Images: Marks & Spencer
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