PETA protesters walked the New York Fashion Week catwalk on Thursday night to demonstrate against the use of leather.
One of the protesters at the Coach 2024 Ready-to-Wear fashion show stomped the runway holding a sign that read ‘Coach: Leather Kills”.
Another was covered in body paint making it look as if she’d been skinned, and had the same words written on her chest.
A press release by PETA said the protesters were ‘a PETA supporter’ and ‘two other animal advocates’, and their intent was ‘to slam the brand for its cruelty to cows and its reliance on environmentally destructive leather products.’
PETA Executive Vice President Tracy Reiman said: ‘Today’s conscientious consumers know that the future of fashion lies in innovative vegan materials, not in cows’ sliced-off skin.
‘PETA is shaking up Coach’s catwalk to drive home the message that leather belongs in the annals of history, not in designers’ current collections.’
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The moment has garnered a lot of attention online, as we’re sure it was intended to. Aside from the leather vs. vegan alternatives debates going on in the comments, many have been praising the strong walk of the woman holding the sign.
‘Wait…she kinda ate that,’ commented one person on X (formerly known as Twitter) under a video that primarily follows that protestor.
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