The woke way to rave! Gen Z club-goers fill dancefloor of Ibiza celeb haunt as it introduces new app turning dance moves into cash for charity
- Desperados has made the Rave To Save app to turn dance moves into donations
- The software sees steps on the dancefloor raise money for various good causes
- For every 100 steps danced at each of ten events, €1 is donated by Desperados
Gen Z rave-goers are ensuring they’re having the best time – guilt-free – by using an innovative new app which turns dance moves into cash for charity.
Desperados – the company behind the world’s first tequila flavoured beer – has created the software that sees steps on the dancefloor raise money for various good causes.
The free-to-use Rave To Save app and matching wristbands – that record the amount of dance moves made by users – were recently promoted by celeb-loved club Amnesia in Ibiza, which saw 1,000 participants make four million steps.
For every 100 steps danced at each of ten events during its campaign, €1 is donated by Desperados, with the brand pledging to convert up to €200,000 over the whole party season.
Desperados – the company behind the world’s first tequila flavoured beer – has created an app (pictured on a person’s phone) that sees steps on the dancefloor raise money for various good causes
The free-to-use Rave To Save app and matching wristbands – that record the amount of dance moves made by users – were recently promoted by celeb-loved club Amnesia in Ibiza (pictured), which saw 1,000 participants make four million steps
For every 100 steps danced at each of ten events during its campaign, €1 is donated by Desperados, with the brand pledging to convert up to €200,000 over the whole party season. Pictured, one of the wristbands that can also count a club-goers steps
Since Desperados launched the campaign to raise funds for inclusive charities such as Women in Music (a non-profit committed to advancing equality, visibility and opportunities for women in music), €64,000 has been raised at six events.
The next Rave To Save occasions include Elrow Town London on August 20, Hype Festival, Elrow Island and Elrow Town Amsterdam.
As well as raising money for charity, the more partygoers dance, the more rewards they unlock for themselves, such as free drinks and merchandise.
Kicking off a series of ten parties, the launch event held in Amnesia Ibiza, rewarded those who danced the most with an exclusive afterparty headlined by DJ Peggy Gou at a glamorous rooftop bar. This weekend alone raised €30,000 for charity.
It comes following new research conducted by Desperados that showed six in ten people surveyed said they would like to see the party scene do more to support charities.
Meanwhile, over half (54 per cent) admitted festivals and club nights felt repetitive and 65 per cent would like to see the future of partying more diverse and inclusive.
Since Desperados launched the campaign to raise funds for inclusive charities such as Women in Music (a non-profit committed to advancing equality, visibility and opportunities for women in music), €64,000 has been raised at six events. Pictured, The Rave to Save app
Kicking off a series of ten parties, the launch event held in Amnesia Ibiza, rewarded those who danced the most with an exclusive afterparty headlined by DJ Peggy Gou (pictured) at a glamorous rooftop bar. This weekend alone raised €30,000 for charity
What’s more, it’s affecting the night life scene, with four in ten people saying they would go out more if it was more inclusive.
The survey polled 1,250 people across the UK, Belgium, France, Germany and Spain, with ages of participants ranging from 18-30 years old.
Kelly Washington, 25, from Cheshire, who attended the launch event, said she would definitely be using the app again.
She explained: ‘The app works well… It is easy to use and for a great cause. Dancing and nightlife are such an important element of culture that is constantly under threat – I think it is great to see new tech being made that supports dancing and events.
‘If you can do that whilst raising money for a good cause, you’re winning.’
Elsewhere, fellow partygoer Sammy May, 25, from London, said: ‘It’s a great idea! It’s always quite funny looking at your steps at the end of a night or festival for example, so an app that provides that element of entertainment and contributes to charity is pretty cool.
DJ Peggy Gou (pictured), who performed as part of the Rave To Save’s Ibiza event, said ‘seeing people literally dancing for change is amazing’
Since Desperados launched the campaign to raise funds for inclusive charities such as Women in Music (a non-profit committed to advancing equality, visibility and opportunities for women in music), €64,000 has been raised at six events. Pictured, the event in Ibiza
‘There are probably a few things that could be improved as time goes on, it crashed a few times, but obviously it’s new. I think it’s a fun idea though.’
She added: ‘Dancing is always fun, and I’m not exactly a marathon runner, as much as I wish I was – so being able to have a good time at a rave whilst simultaneously raising money for charity is a great way of including everyone.
‘Clubs are shut down all the time in places like London, but people will always want to go to big events with live music, so perhaps initiatives like this will help sustain the nightlife scene in the future.’
DJ Peggy Gou, who performed as part of the Rave To Save’s Ibiza event, said ‘seeing people literally dancing for change is amazing’.
The musician added: ‘I feel it’s important we continue to talk about gender, sexuality and race inequality in the music industry and on the dancefloor, as it is important that we continue to encourage and celebrate diversity within the party scene.
It comes following new research conducted by Desperados that showed six in ten people surveyed said they would like to see the party scene do more to support charities. Pictured, the launch event at Ibiza
‘I remain committed to taking steps to make partying more inclusive, so everyone can enjoy it, equally, both in front of and behind the decks. Music is powerful, and to see people literally dancing for change is amazing.’
Rutger van der Stegen, Global Marketing Manager for Desperados, said: ‘We’ve always been pioneers of the party scene, but we believe we have a responsibility to positively impact it, by evolving and enhancing the ways we come together.
‘We’re thrilled to Pour Some Love on the dancefloor and unite partygoers through our Rave to Save app rewarding them the more they move.
‘By dancing together, we can all support inclusive causes and work towards making the dancefloor an equal place for all.’
Nicole Barsalona, President of Women in Music, added: ‘We’re excited to partner with Desperados to encourage inclusivity and to drive representation in the electronic music space.
‘The Rave to Save campaign highlights the fact that every partygoer has the power to positively impact the future of entertainment – by dancing to raise funds, and in their conduct on the dance floor. Together, we can make the party going experience safer for all.’
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