Taylor Swift is on track to make a billion-dollar profit from her current Eras tour, which could make it the highest-grossing tour of all time. But the singer is making sure to thank everyone involved in making the tour possible- in the form of very generous bonuses.
According to various reports, Taylor is giving out over $55 million in bonuses to everyone employed through the tour, including dancers, sound technicians, catering staff, and more.
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As per TMZ, the tour’s truck drivers alone are each getting individual bonuses worth $100,000. She has 50 truckers currently working for the tour, so their bonuses amount to over $5 million.
Taylor reportedly gave out the bonuses ahead of her performance in Santa Clara on the weekend. The American portion of the Eras tour is ending soon, explaining why Taylor handed out bonuses for the U.S. employees.
Afterwards, the singer is taking the Eras phenomenon internationally, with stops scheduled around the world. Taylor has also been adding additional stops, too, as the demand to see her in-person isn’t dulling.
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It was expected that Taylor would make $600 million in total from the tour, but now it’s reported that the pop star is on track to rake in $1 billion in global profits. She’s apparently making $13 million for every show.
This is more than triple the profits of what Taylor made with her last tour, 2018’s Reputation, which grossed $345 million in ticket sales. While the 2018 concert has tickets going for an average of $134, they’re averaging $254 for the Eras tour.
Taylor also held her 1989 World Tour from 2015 to 2016, which made $250 million and sold-out stadiums world-wide.
There’s clearly an upward trend in the demand to See Taylor in concert, so Eras likely won’t be her last tour, though it may be the final one for a while. It’s worth noting that Taylor Swift does not tour as frequently as some of her peers in the industry. Rather, she adopts a more strategic approach to her touring schedule, opting for carefully planned and well-produced tours with significant gaps between them.
This exclusivity adds to the anticipation and demand for her shows, resulting in high demand for tickets and record-breaking sales when she eventually hits the road. Needless to say, next time she goes on tour, she can probably expect even bigger profits.
Sources: TMZ, Rolling Stone,
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