This £22 upper arm cream that firms sagging skin is a big bestseller

‘Tight arms in weeks’: This £22 PRAI Beauty cream that firms, tightens and lifts upper arms almost instantly can’t stop selling out

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A £22 caffeine-infused upper arm cream has won over 100 per cent of shoppers in trials, who agreed their upper arms looked smoother. And it’s been a huge hit, with M&S struggling to keep the bestseller in stock. 

In consumer perception studies, a staggering 100 per cent of women said their upper arms felt smoother and that they would recommend the PRAI Beauty Ageless Upper Arm Crème to a friend. 

Hailed an ‘upper arm revelation’ by one shopper, the cream is PRAI’s current bestselling product this summer and a beauty bestseller at M&S for the fifth week in a row.

As we age, skin loses elasticity which can lead to sagging and loss of firmness. The sell-out Prai Beauty Upper Arm Crème is wowing shoppers with its ability to smooth and firm the skin thanks to its abundance of skin-loving ingredients.  


In consumer perception studies, 100 per cent of women said their upper arms felt more moisturised and that they would recommend the PRAI Beauty’s Ageless Upper Arm Crème to a friend

One of the biggest areas of concern for women of 40+, is signs of ageing on arms. As we get older, skin loses its elasticity which can cause sagging, crepey skin on the arms and wrinkles.

It is no surprise then that PRAI Beauty Ageless Upper Arm Crème has been a major sell-out hit at M&S since the start of summer, with more women concerned with baring their arms with the rising temperatures.

Designed with a unique caffeine-infused complex, the cream gets to work on slack skin to help visibly firm and tone upper arms. And according to users it tightens, arms ‘in weeks’. 

The PRAI Beauty’s Ageless Upper Arm Crème is loaded with skin-loving ingredients that help to tighten and improve the appearance of sagging skin. 

Dermatologist-approved caffeine is a brilliant anti-ageing ingredient that gets to work on increasing blood flow to stimulate the removal of fatty acids. 

It’s also rich in emollients that help to smooth and hydrate the skin’s surface, while active ingredient Capryic Triglyceride (from coconuts) is known for its skin softening benefits.

As PRAI’s current bestselling product this summer, it’s no surprise to learn that it’s gained impressive five-star reviews and testimonies from users. 

Users have shared impressive before and after images of using the PRAI Beauty Ageless Upper Arm Crème

Lisa Snowdon, TV presenter & model and PRAI Beauty brand ambassador, says, ‘I love the Upper Arm Crème, which gives women the confidence to go sleeveless!’ 

One impressed user left a glowing review for the PRAI Ageless Upper Arm Crème, writing: ‘Tight arms in weeks. This really works and feels amazing! I wasn’t sure about purchasing this, but after 4 weeks, I can really see the difference in my skin tone and upper arm shape. I have big upper arms, and this has definitely helped the shape.’

Another agreed, adding: ‘This certainly firms up the bingo wings! My skin feels really tight when applied. Have given only 4 as it doesn’t really remove the ‘crepiness’ look, but I still love it.’

A third penned: ‘Early days but have been massaging this in for a week and arms do feel smoother and a bit tighter too, am using morning and evening, it spreads well and absorbs so no need to use too much in one go, so far so good!!’. 

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