IT is no puzzle why this Riddle has been so popular.
And model Morgan Riddle's following soared again as she watched boyfriend Taylor Fritz succumb to Rafa Nadal's epic comeback on Centre Court.
Fans on social media felt more sorry for themselves than for five-set loser Fritz at the thought of Morgan's Wimbledon exit.
Nadal defied injury to fight back from 2-1 down in sets and earn a semi-final with Nick Kyrgios via a 10-4 fifth-set tie-break triumph.
But as Fritz departed the tournament and Morgan exited the stands, one fan summed up the mood on Twitter.
He posted: "Nadal is a legend, but am I the only one that was rooting for Fritz so they would show more shots of Morgan Riddle on the broadcasts?"
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And another claimed: "They showed David Beckham 4 times and Morgan Riddle 87 times."
Yet one more noted: "@Wimbledon have cut to Taylor Fritz’s box A LOT.
TikTok star Morgan, 24, has campaigned to make 'tennis cool'.
But she began to sweat on a sultry Centre Court as Nadal overcame a medical time-out to brilliantly grind out victory by 3-6 7-5 3-6 7-5 7-6.
Nonetheless, fans have noted her supportive presence throughout the tournament as American 11th seed Fritz, also 24, served up his best-ever Wimbledon run.
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8One viewer posted: "Huge round of applause for Morgan Riddle for cheering her boyfriend. Keep doing it. We implore you."
Morgan, who comes from Minnesota but lives in Los Angeles, has become a famed influencer on social media this year.
And introducing herself on Tiktok back in February, she said: "I travelled the world on the ATP tour with my boyfriend, the top-ranked American tennis participant.
“I do know that tennis is comparatively uncool and unknown in America…"
But her warm support for Fritz has won the friendly American hits, hearts and minds – showing it can be cool to be kind.
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