THE UFC haven taken legal action against the Pillow Fighting Championship over the promotion's logo.
The Pillow Fight Championship was formed in 2021 but has begun to gain global traction in large part due to viral social media clips.
The promotion's success has attracted the likes of former UFC feather and middleweights Marcus Brimage and Markus Perez.
But it's also caught the eye of MMA's top promotion, who have taken umbrage with their 'PFC' logo – which is written above the organisation's full name.
The UFC have cited similarities between their iconic and world-recognised red three-lettered logo and the PFC's.
They argue the fonts of the logos bear a striking resemblance and could cause the unknowing public to conflate the two organisations.
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As a result, the PFC have been forced into a rebrand of their logo so as to avoid a long and potentially costly dispute.
That has enraged the PFC's CEO Steve Williams, who told The New York Post: "It’s ridiculous.
"Out of the 100 million comments nobody ever said anything."
Williams then jokingly revealed he'd like to take his frustrations out on UFC president Dana White in the PFC.
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When asked about a potential pillow fight with his fellow promoter, he said: "Yes I’d definitely like to get Dana in the ring.
"He’s a decade younger and spent his entire life around MMA fighters.
"But I’m 100 per cent sure that I’d stomp his skinny a** in the first round."
The UFC resumes pay-per-view action early on Sunday morning in Sydney, Australia.
UFC 293 will be headlined by a middleweight title fight between two-time champion Israel Adesanya and the controversial Sean Strickland.
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