A news reporter with over four decades of experience broke down in tears live on air..
Journalist Louise Priest, a regular on BBC Look East and a recognisable face to many across Norfolk, Cambridge, Suffolk and Essex wept during the broadcast.
Yesterday (August 23) marked the 62-year-old's final show, leading to a teary-eyed departure.
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The famed presenter revealed she began working at Look East in the 1990s, before making her way up to lead presenter on morning and lunchtime bulletins.
But the impact of 4am work starts for so long has been a driving factor in her career change.
Speaking in the segment, she gave a saddened goodbye to viewers, saying: “Well, this is my last bulletin for Look East.
“I'd just like to say how much I've enjoyed bringing the news to you…”
Then the waterworks started, as she told herself off saying she “wasn't going to do this”.
She continued: “Thank you for keeping me company over the years and don't forget Look East is here at six thirty.
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“I have been so lucky to have a variety of jobs at the BBC it never occurred to me to leave but, after almost 40 years, I felt the time was right.
“The impact of the 4 am starts on my home life was the biggest factor.
“I feel I have made the right decision to go, but I'm also slightly nervous about life after the BBC.”
As the credits rolled on the screen, she set down her papers for the final time and looked sad.
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Viewers took to social media to wish their farewells, with one writing: “40 years and… that's it?”
“Would of been nice if someone had walked on with some flowers to say thank you,” said another.
She began her career with the BBC in 1983 when the Loughborough, Leicestershire woman started working in Birmingham and Manchester.
She then moved to BBC Radio Norfolk – she also worked for BBC Radio Guernsey.
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“I had a romantic notion about being a marine biologist for a while, but I wasn't great at science so that was that,” she told the BBC.
“I almost went down the home economics teacher route but the thought of showing children how to make shortcrust pastry year after year just didn't excite me enough.”
The veteran presenter, speaking before her departure, insisted she felt she had made “the right decision” but admitted: “I'm also slightly nervous about life after the BBC.”
She added she had no plans beyond the BBC, but now might write a book.
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