LOVE Island star Dami Hope has shaded Gemma Owen's huge deal with PrettyLittleThing after Indiyah Polack was "snubbed".
The reality TV star – who rose to fame this summer alongside girlfriend Indiyah, 23 – took to Instagram to like a post that slammed Gemma, 19, getting the big-money deal.
Eagle-eyed fans spotted how Love Island star Dami, 26, had liked a post on Instagram that suggested Indiyah should have got the deal.
Shared by a popular meme page, Dami had liked a Twitter re-post in which a fan had slammed the clothing brand as using the waitress-turned-influencer for "click bait".
"If they were going to give Gemma this deal anyway, why did PLT ask the public to vote and Indiyah won the vote," the tweet read.
"Just another day of brands using black people for click bait and nothing else," the damning post continued.
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Re-shared by the hugely followed Instagram page, Dami was among those who had "liked" the post – alongside over 10,000 other fans.
Fans took to Reddit after noticing Dami liking the post, before noting he had swiftly "unliked" it to "avoid backlash and controversy".
"Looks like Dami siding with what everyone was saying on Twitter," the poster originally wrote, before adding: "I think he unliked it. I don't think Dami was aware of the other posts within that post."
The post had continued with a series of tweets "bashing Gemma", which they noted "didn't relate to the real problem".
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It comes after it was revealed Gemma had signed a big money deal with PrettyLittleThing just weeks after leaving the villa.
The 19-year-old is following in the footsteps of Molly-Mae Hague after being offered six figures to work alongside the global online retailer.
An excited Gemma – who looks set to be the richest Islander ever – said: “This really is a dream come true for me.
“I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special.
“The team has been amazing and I'm excited to get to work and start designing some collections for you all.”
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Gemma will be launching her own PLT collections as well as helping the brand launch their new resale platform ‘PLT Marketplace’.
She will also be doing exclusive content across PLT’s YouTube, Instagram and TikTok channels.
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