The “ME” singer opens up about how she wound up adopting the kitten from her music video and her apparent sleep disorder.
Taylor Swift was all about strategy and marketing and branding in her long-awaited return to "Ellen" on Wednesday.
The "ME" singer hadn’t been on the show for four years in part because she did zero press for her previous album, "Reputation." As Taylor explains it, that was all part of her philosophy for that phase of her musical evolution.
"With the album, I just basically wanted to make music and not explain it," she said. "At that time I coined this phrase, ‘There will be no explanation, there will just be reputation,’ because I am dramatic. That’s a very dramatic thing, but it rhymed, it was kind of catchy and so I stuck with it."
In the same vein as dramatic are meticulous and calculated, which is how Taylor has become regarding the use of Easter eggs. She promoted the release of "ME" with a series of cryptic social media posts and dropped hints into virtually everything she does.
She even confessed during Ellen DeGeneres’ Burning Questions segment that she’d dropped another Easter egg into their interview, which should be enough to get her rabid fans dissecting every word, gesture or look she gave throughout her chat.
But while Taylor was quick to praise her fans for deciphering her clues, she did admit that sometimes they are just way off, if no less diligent in their work. "There were some fans who thought I had something to do with ‘Avengers: Endgame, which I would have loved to have been asked, but I wasn’t asked to be in it at all," Taylor lamented.
But they had good reason to speculation some kind of association. "We had the single coming out the same day and I have a song that was called ‘Endgame,’ so they were like, oh my god, she’s gonna defeat Thanos and– I let everyone down," Taylor joked. "Again."
Now that she’s expressed interest in an association with the Marvel Cinematic Universe, though, we can imagine someone is scrambling furiously to try and make that happen.
Benjamin Button Comes Home
As fans already know, Taylor debuted her new kitten in the music video for "ME," where little Benjamin Button starred alongside his new cat siblings. But Taylor opened up to Ellen about how she met him on the set of the video, and why she just had to take him home.
"They show up with this little kitten," she said of when Benjamin arrived on the set. "His handler was like, ‘Do you want to hold him first?’ I was like, ‘Absolutely I do.’ And so they hand me this tiny cat."
"I never really experienced a cat that the second I held this little kitten, he started purring like a motor" Taylor continued with a smile. "I was like, ‘Whose cat is this? You’re really lucky, whoever owns this cat.’ And then, the girl was like, ‘Actually, he doesn’t have a home.’ And then my eyes turned into hearts and I just immediately was like, ‘I can’t think about anything else.’"
Cat School Is Life
Taylor’s obsession with cats is so serious that she agreed to be a part of the upcoming film adaptation of the stage musical "Cats." And her favorite part of the production was what she called "cat school."
"It’s like all my dreams came true on the set of this film," she said. "They’re like, ‘You can come to set as much as you want,’ and I ended up being there like every day for four months. They’re like, ‘Taylor’s doing cat school again- again. She’s still doing cat school.’
So what exactly is cat school? "You crawl around on the floor and you pretend to be a cat." Okay, that sounds pretty therapeutic. Where do you sing up?
After teasing her about whether or not she would appear in her next music video in a bit that looked extremely rehearsed, Ellen strapped Taylor down for a round of Burning Questions where she learned her own connection to Taylor’s wildest teen rebellion, as well as Taylor’s apparent sleep disorder.
It started off simple enough, with Ellen asking the singer what she does when she can’t sleep at night. "I go downstairs and rummage through the kitchen and eat whatever I can find and it’s really less like a human being and more like a raccoon in a dumpster," she joked.
But then the story took an unexpected twist. "The next morning, we walk downstairs and we’re like, ‘What happened here?’ And I don’t remember."
And yes, that’s exactly what she’s saying, because she said at another point "it could only have been me or the cats." So Taylor is sleep-eating, which does not answer Ellen’s question at all, but she didn’t seem to mind.
"It sounds like you’ve got an issue," Ellen concluded.
After a beat, Taylor concurred with a "Yup," hitting Ellen’s pointless button to ding the bell.
When asked her biggest teenage rebellion, Taylor actually referred back to Ellen’s own show way back in 2008 when she was 18 years old. "Probably when I put Joe Jonas on blast on your show," she said. "That was too much. We laugh about it now, but that was mouthy, just some teenage stuff there."
"That’s held onto you because I don’t remember that at all," Ellen admitted.
At the time, Taylor was promoting the release of her second album, "Fearless," which featured a lot of songs about a lot of boys and young relationships. And she was pretty fresh off her breakup with Joe. She said she was able to get into the studio and pump out a song about it, "Forever and Always," which got on the album.
"We haven’t talked since, but you know what, someday I’m gonna find someone really really great who’s right for me," Taylor told Ellen back in 2008. "When I look at that person, I’m not even going to remember the boy who broke up with me over the phone in 25 seconds when I was 18."
Yikes! We can see why Taylor thinks she went a little overboard with that one. It’s good that she and Joe can laugh about it now, because that was all teenager cattiness, for sure!
When asked if her next album — dubbed TS7 by her fans — is ready yet, Taylor said, "Yeah, unless I write something else. Then I’ll probably just put it on the album."
In other words, Joe Alwyn, probably not a good time to joke about breaking up with her if you don’t want to end up on the album.
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