This Morning has been rocked with Ofcom complaints after fans were left fuming at Alison Hammond.
Dozens of viewers of the flagship ITV Daytime programme wrote to the official broadcast regulator about a row over theatre etiquette.
As of the time of writing, This Morning has received 66 complaints over the broadcast on April 7th 2023.
Alison Hammond and Dermot O'Leary took to the airwaves where they hosted a discussion on a theatre performance being halted due to members of the audience singing.
The duo were joined by Nick Ferrari and talkTV presenter Vanessa Feltz during last Wednesday's instalment of popular programme.
It came after police were scrambled to a row at Palace Theatre in Manchester after audience members watching The Bodyguard began "trying to sing over the cast".
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After Alison explained the story on This Morning, she said: "I can’t believe it. I’d be devastated. I’m not even going to go to that show now.”
Viewers weren't happy and both Alison and Demot issued apologies on their social media pages.
Alison said: "After reflection and the comments I made on Wednesday's show I want to apologise to anyone who I offended especially the incredibly talented theatre performers, who I have the upmost respect for.
"I had no idea the level of disruption audiences were causing and tried to make light of the topic on Wednesday's show, and for that I'm truly sorry.
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"I am a great supporter of theatre and the arts and would never sing at the top of my lungs at any performance, I was wrong in what I said and I've given this a lot of thought over the past few days and believe I was wrong.
"On Thursday evening I attended a performance of the GBBO the musical which I absolutely loved and gave a standing ovation, theatre is a magical experience for me and my family.
"I want to use my platform for good as always and want to stand up with the performers, front of house and theatre staff especially after seeing what happened at The Bodyguard in Manchester which has made me sick to my stomach."
"Once again I am truly sorry but trust me I will do better in the future."
Dermot took to Instagram to have his say, writing: "Evening all…
"A lot of people commenting about a reaction to a story we covered on This Morning about the 'Bodyguard' show and audience singing along.
"Could I politely urge anyone passing judgement on the clip to watch the whole interview…as I was actually arguing AGAINST people singing too loudly in theatres.
"Nothing but love and respect for those treading the boards."
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Vanessa and Nick have so far stayed tight lipped over the controversywith the talkRADIO host opting for a family escape to Ireland.
Both Dermot and Alison are off air this week, with Josie Gibson and Craig Doyle standing in for the pair.
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