Debenhams ‘Wonderland is Waiting’ ad stars Alison Hammond
Debenhams has today launched its Christmas 2023 advert campaign, ‘Wonderland is Waiting’ – and it features This Morning star Alison Hammond.
Debenhams is set to reaffirm its status as the definitive destination for discerning shoppers, seeking the finest selection of beauty, fashion, and homeware brands, all under one iconic roof.
At every twist and turn of the wonderland setting in the advert, there is an unmissable festive scene featuring an array of favourite brands and some of the UK’s favourite celebrity faces.
Launching on Friday, the visual spectacle aims to immerse shoppers of all ages, in the magic of the holiday season.
The six different futuristic festive settings of ‘Wonderland is Waiting’ will send customers on a whimsical journey through each film.
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Viewers will step into the beautiful candlelit Golden Room with Debenhams ambassador Lisa Snowdon as she applies her Clarins Lip Comfort Oil – surrounded by a shimmering warmth and elegance merge to create a sense of enchantment.
The winter Forest is explored by TV personality, podcaster and Debenhams ambassador, Sophie Habboo as she spritzes her YSL Libre Eau de Parfum – offering an ethereal glimpse into her fantasy forest landscape.
Zandra Rhodes is also making an appearance as she sprays her Coty fragrance in the retro and vibrant Flower Power world, where nostalgia, colour and style collide and blossom.
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Debenhams’ celebrity partner, Alison enters the Starry Night, standing atop a spectacular moon, applying Estee Lauder lipstick as she welcomes viewers to revel in the celestial skies.
TikTok viral dance sensations, Brookie and Jessie then embrace their role as Christmas angels as they bring the joy and spirit of the season to life with their iconic dance moves.
Daniel Finley, Chief Executive Officer, Debenhams, stated: “Debenhams has long been recognised as the trusted go-to retailer, that captures the hearts and imaginations of shoppers of all ages.
“With our Wonderland is Waiting campaign, we aim to rekindle that emotional connection and invite customers to join us in celebrating the magical nature of the holiday season.
“The unique personalities of our celebrity ambassadors and partners are really brought to life in each of the films, as well as showcasing our unrivalled online shopping experience and extensive range of brands on offer.”
The advert is set to launch on Friday, November 3.
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