CAROLINE Calloway might not be a familiar name to you but at one stage the internet could not stop talking about her.
The influencer built her brand on an aspirational fairy tale which turned into a dysfunctional mess.
Who is Caroline Calloway and how did she get famous?
Caroline Gotschall Calloway is a 30-year-old American Instagram influencer who lives in New York.
She studied History of Art at NYU before she went to study the same subject at Cambridge from 2013-2016.
In 2012, she joined Instagram with the help of her NYU classmate and former friend Natalie Beach.
Her Instagram started to gain a large following due to her lengthy captions giving insight into her life as an American in the UK.
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Caroline signed a six-figure book deal back in 2015, using her Instagram posts as the basis for the proposed novel, titled And We Were Like.
But in 2017 she announced that she would no longer be writing the book, calling the proposal "sexist" and putting the first seven chapters she had written up for sale on Etsy instead.
She revealed at the time she owed her publisher $100,000 of the advance she had already been paid.
While her followers continued to grow, she achieved notoriety in 2019 thanks to a series of "creativity workshops" which didn’t quite go as planned.
Tickets for the four-hour event were $165 with promised items that didn't materialise.
The whole thing was documented on her Instagram, with Caroline later apologising and refunding tickets.
"I wanted to create an experience that would be my perfect weekend day, with cosy acoustic music and a plant-filled space," she later told BuzzFeed News.
"if I had known how hard it was, I never would’ve tried."
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What is Scammer?
Scammer is a personal look at Calloway’s tumultuous year in memoir form.
Musings on her social media cancellation of 2019 and fording failed friendships, addiction and learning to like yourself when no one else will.
The self-published book has been available for international pre-order since January 2020. It's still available now.
However, in March of that year, Calloway announced to her followers that the "manuscript is copy-edited and ready to go," but that her printing company was shutting down due to the pandemic and hence there were some delays.
Due to the lateness, she offered a refund to anyone who was "hurting financially during these uncertain times".
She did not provide an updated shipping date or reveal how copies were sold but did tell BuzzFeed that "it’s been so profitable".
The book is still yet to be released.
Does Caroline have OnlyFans?
Caroline made $130K (£109k) on OnlyFans and used it to pay for her botched book deal debt.
The controversial Instagram influencer admitted in a lengthy Instagram post that she made $100k (£82k) from OnlyFans, and used the money to pay back the book deal money she infamously pulled the plug on.
Calloway went on to say it was unfair for people to criticise her for joining OnlyFans when they didn’t know the full extent of her financial situation behind the scenes.
Where is she now?
After the controversy, Caroline retreated from the public eye and has even emptied out her Instagram page which now has zero posts.
Although her Instagram is dormant, she returned to TikTok in March 2022 with a series of videos.
Calloway has over 650k followers on Instagram.
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The 30-year-old also teased her plans for the future in a TikTok video, saying: “I realised that my purpose in this world is writing a book. I don’t have many books in me.
"I always knew since I was little that I’d be a famous memoirist and that I’d have one important book and I need to make that for the world.”
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