A MAN has been killed in a horror hit and run as cops are urgently seeking the driver involved.
Investigators confirmed that the victim was fatally struck in Birmingham, West Midlands, at around 5.30pm yesterday evening.
The cyclist was pronounced dead at the scene despite efforts to revive him.
The vehicle is believed to have initially stopped before fleeing, West Midlands Police confirmed.
Detective Sergeant Paul Hughes of the force's Serious Collision Investigation Unit said: "We believe the car initially stopped but then drove away from the scene.
"We’re carrying out urgent enquiries to find that car and the driver, and I really need to hear from anyone with dash-cam, mobile phone or CCTV footage."
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As of last night, the road was expected to be closed for some time and cops are yet to announce that it has been reopened.
A spokesperson for West Midlands Ambulance Service said: "When crews arrived they found members of the public providing basic life support to the cyclist.
"They immediately took over and provided advance trauma care.
"Sadly, despite their best efforts, it was not possible to save the man and he was confirmed dead at the scene."
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Anyone with information is urged to contact cops on 101, online or by emailing [email protected], quoting log 3576.
Those who wish to make an anonymous report can contact independent charity Crimestoppers on 0800 555 111.
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