A SEASIDE town that lived under a terrible reputation for decades is hiding an amazing secret, residents say.
Fleetwood, in Lancashire, was once the beating heart of Britain's fishing industry, employing thousands and pumping the economy with riches.
But a fishing rights row in 1976 between Britain and Iceland – known as the 'Cod Wars' -saw the town's only industry filleted.
Fleetwood plunged into decline as people had their livelihoods sunk and jobs jettisoned.
But following a regeneration costing millions, the town's seafront is now a slick promenade boasting "modern infrastructure" and homes.
Terry Rogers, a former mayor and chairman of Fleetwood Town Council, admits some still have "unwarranted" views of the town's infamous drinking culture.
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But he reckons Fleetwood is now the "best in the North West" and it's secret lies in how "cheap" everything is.
He told LancashireLive: "Post-Covid, people were so impressed by our beach areas and promenade and how cheap everything is in comparison to other towns, they've come back."
The sentiment is echoed by Julie Lee who has lived in Fleetwood for 25 years.
The cafe owner added: "Go to the seafront and the prom, that's just been done up.
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"It's absolutely amazing up there, lovely."
Homes in Fleetwood sold for an average £148,150 in 2022.
And The Sun found a stunning beach side five-bed terraced home overlooking Morecambe Bay on sale for £360,000.
Meanwhile a vast two-bed modern penthouse flat in a historic Victorian building overlooking the beach is on the market for £179,000.
If the beach isn't your thing, a one bed flat set back from the promenade will go under the hammer on Monday with a starting price of just £5,000.
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