If you’re a business owner or marketer, you’ve probably heard the term “explainer video” before. But what exactly is an explainer video and how do they help your business? Explainer videos can be used to promote products, services or brands in an exciting and engaging way. They are short videos (usually 1–2 minutes) that explain how your company’s product works or what your company does. They are usually animated with characters and voiceover narration by someone who makes it easy to understand difficult concepts. Explainer videos can be produced in a variety of ways, including whiteboard animation (which uses simple drawings on a white board to illustrate concepts), live action (with actors performing), and motion graphics (which incorporates real-time computer generated graphics).
Market research has shown that the average attention span of an adult is only 8 seconds
Market research has shown that the average attention span of an adult is only 8 seconds. In fact, if you’ve ever driven along a highway and seen a sign that says “5 miles to exit,” you know what I’m talking about. But why does this matter for your business? Well, it means that if you want to ensure your audience fully understands what you’re trying to say in your explainer video, then it needs to be as concise as possible—and this isn’t easy!
So how do you create an effective explainer video? By using characters who are relatable and memorable. It’s therefore important for businesses to keep this in mind when creating their own explainer videos: it’s not just about explaining the product or service being offered; rather, it’s also about reaching out emotionally with something people can relate with on a personal level.
Consumer engagement through visual content is on the rise
As a business owner, it’s your job to make sure that people know about your product. But how?
One of the best ways to accomplish this is through video content. Video is more engaging than text and can be easier to share on social media (more on that later). That’s why you need an explainer video for your business—the sooner you understand the importance of visual content like this, the better off you’ll be as a marketer.
Videos help you communicate complex information quickly
Explainer videos are a great way to communicate complex information quickly.
They can be used to explain almost anything, even the most complicated of topics. For example, if you’re introducing a new product or service, explainer videos provide an excellent opportunity to tell your audience what the product is and why they should buy it. You can also use these videos as an introduction video on your website or email newsletter to help people understand what you do better and faster than words alone can do.
Whiteboard videos deliver a compelling message in as little as 90 seconds
Do you have a complex message to convey? There are several ways to get your point across, but explainer videos are one of the most effective. They’re a great way to communicate complicated ideas quickly and clearly.
Best whiteboard animation videos, for example, present information in an easy-to-understand format with minimal narration and background music. Whiteboard animation is also known as kinetic typography or ‘animated whiteboards’. These types of videos are ideal for explaining complex concepts because they allow viewers to digest information more quickly than text-based videos on social media platforms like Facebook or Twitter!
Simplifies complex concepts and ideas
2d Explainer video is a great way to communicate complex ideas. If you are trying to explain a new product or service, explainer videos can be an effective way to do so. Explainer videos can also be used to explain new technologies and processes.
Enhances the user experience
With an explainer video, you can help your audience better understand the unique benefits of your product or service. The way that you present information is more engaging than text alone and can help people understand complex concepts more easily.
Video also has the ability to be used for sales as well as explaining your service or product. You don’t have to choose between one or the other—you can use it for both!
Captures the attention of the audience
The first reason for this is that explainer videos capture the attention of the audience. As a result, they engage the viewer and create a positive impression on them. In other words, they help you to build trust with your audience and make them believe in your brand or product.
When consumers are interested in something, they will always look for more information about it through various channels such as social media or websites. However, if you want to increase sales without spending too much money on marketing activities like print ads or billboards then an explainer video can help provide value-added services at no cost!
Promotes brand in a very simple way
Explainer videos are a great way to promote your brand. They’re eye-catching, they tell a story, and they can do all this while also getting across key points about what you do. And because explainer videos are so versatile, they can be used in many different ways:
- Promoting on social media: Explainer videos make great posts on Facebook and Instagram. They stand out from other types of content such as photos or text posts because of their visual nature, which helps them grab attention from people scrolling through their feed.
- In emails: Did you know that nearly 70% of consumers who watch an explainer video will buy from the company? If nothing else, including an explainer video in email newsletters is useful for increasing click rates and engagement with subscribers (and thus revenue).
- On websites: As mentioned before, explainer videos help get visitors’ attention when sharing content on websites—but did you know that as many as 88% of online shoppers visit product pages after watching an online video? By including an explanatory video on your website page dedicated to explaining how something works or why it might be useful for potential customers (for example), viewers will be able to see how much better life could be if only they had access to such awesomeness!
Helps to create a positive impression on the viewers
Explainer videos are known to be more effective than text-based content because they allow the viewer to understand a complex idea within seconds. This makes it easy for them to retain the information and pass on this knowledge to others. The last thing you want is for your business to be perceived negatively, but explainer videos help you create a better impression in the market.
It’s no secret that people are visual learners, so they find it easier to remember something if they see it than read about it. That’s why explainer animations are such an effective tool for marketing—they take advantage of this fact by making sure that viewers get all the necessary information within 60 seconds or less!
Creating an explainer video is much better than creating a regular video
An explainer video is a short, fun and engaging video that helps your target audience understand what you do. It can be used to promote your business, product or service.
An explainer video is great for explaining your brand to potential customers in the simplest way possible.
Present your company’s product or service in an exciting and engaging way
Explainer videos can help you explain your product or service in an exciting and engaging way, in a format that people are familiar with and enjoy.
Explainer videos also have other benefits, such as being:
- Short and to the point – They usually run between 30 seconds and 4 minutes long, so they’re easy to digest.
- Easy to share – For example, when someone likes one of your posts on Facebook or Twitter they can easily share it with their network via social media.
- Easy to understand – Because there’s no text, explainer videos are very effective at explaining complex ideas in an understandable way.
I hope you now have a better understanding of why an explainer video is so important. We’ve covered the basics here, but there are many other ways to use this tool to your advantage. If you want more information on what type of video would work best for your company, please contact us today!