Not exactly the flashiest of Thursday nights for previews as Sony’s feature take of the classic children’s book Lyle, Lyle, Crocodile saw $575K off showtimes that began at 3PM in 3,453 locations while New Regency/20th Century Studios/Disney’s Amsterdam baked $550K off previews that began at 6PM in 3,005 locations.
Here’s the thing, sometimes studios with family movies don’t even hold previews outside of summer. Sony didn’t hold previews for the first Peter Rabbit which debuted in February 2018, but held them for Peter Rabbit 2: The Runaway which did $900K on June 10 last year at 2,572 theaters. Lyle, Lyle‘s numbers are above that of Paddington 2, which did $325K, another live action-CGI hybrid based on a classic kid’s book back in January 2018. Lyle, Lyle, is also higher than the $175K cashed in from 8PM showtimes of the first Paddington in January 2015. It all comes down to Saturday matinee business and Sony is betting low on Lyle, Lyle at $11M-$12M, while industry estimates are much higher between $15M-$18M.
Disney was hoping that David O. Russell’s absurdist period comedy would do around $10M. It might be in the high single digits if business doesn’t pick up; and the movie has all the Imax screens. The pic’s previews are head of the Bob Odenkirk R-rated action movie Nobody which did $410K on its Thursday before filing a $6.8M opening, and they’re below Michael Bay’s Ambulance which saw $700K in its preview night before a $8.6M opening. Amsterdam is suffering from bad reviews at 35% on Rotten Tomatoes.
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