I'm a fashion insider and tested the denim short sizing in H&M to show customers why you should always ignore the labels | The Sun

TRYING on your usual size clothing only to find it doesn't fit is enough to put anyone in a bad mood for the rest of the day.

But one fashion insider has taken to TikTok to urge shoppers not to be too disheartened by labels – adding that it's the sizing that's the issue, not your body.


#Sizing in the #FashionIndustry being awful is the biggest open secret; this is just the opener you just wait until I tell you how bad it really is… #FashionInsider #GarmentTechnologist

Victoria Jenkins, who is from the UK, shared a short video which she captioned: "Sizing in the #FashionIndustry being awful is the biggest open secret; this is just the opener you just wait until I tell you how bad it really is…"

In the clip, she begins: "So this is no surprise to anyone who has ever shopping H&M.

But as a garment technologist who has worked in the industry for 14 years, I'm going to do a series of posts explaining why you should really ignore the sizes on the clothes and just wear what makes you feel comfortable."

She goes on to explain how she tried on three pair of shorts – two were a size 8 and one was a size 10.

"One size 8 was so small it hurt and the other two were the same size," she says.

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The post has since garnered an impressive 70,000 and been flooded with comments from social media users – many of whom have experienced similar.

"Zara can get in the BIN they are terrible with their sizing it makes me so mad," wrote one.

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A second commented: "I have bought 3 pairs of shorts 2 in an XL, one size M , the size medium was bigger than 1 of the XL and the same size as the other XL (same brands)."

A third penned: "I ignore tags.. I wear it and if it fits then it was made for my body."

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Meanwhile, another noted: "My mother always told me to buy what was comfortable & if the size upset me cut out the tag."

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A further told: "100% agree! Just very frustrating as it makes online shopping laborious."

And one more social media users added: "I tried on about 6 pairs of jeans in h&m size 8 & 10, some of the 10s wouldn't do up but the 8s were too big. makes no sense."

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