You Guys, SKIMS Is Launching Super-Comfy Bras, and We Could Not Be More Excited

Kim K has done it again. Just when you thought you couldn’t love SKIMS any more, the brand is coming through with a new line of incredibly soft, comfortable bras in a huge variety of colors and styles. The new SKIMS bras will be available to shop starting on September 27, but you can add yourself to the waitlist for your fave styles now.

Shop the New Collection of Bras from SKIMS

The campaign for SKIMS’ new bra collection features some famous faces you definitely recognize, including Brooke Shields, Juliette Lewis, Chelsea Handler, Cassie, Becky G, and Indya Moore. We truly love to see it!

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BTW, these underwire bras took three years(!!!) to develop, including a year of fit trials and wear testing to make sure they were both comfortable and supportive. In a video announcing the launch, Kim says, “We’ve designed these new bras with the most innovative technology and the comfiest, softest materials to give you the best shape and support while feeling like you’re wearing nothing.”

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She also explained that the new line was developed because she and her team wanted to figure out how to “blend the comfort and ease of a bralette with the shape and support of an underwire bra.”

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The new bras come in a variety of styles, including a plunge bra, demi bra, balconette bra, scoop bra, classic t-shirt bra, and even a strapless bra. Basically, there’s a bra for every outfit and every preference. They all come in SKIMS’ classic neutral palette and are available in band sizes 32 to 46 and cup sizes A to F. Some of the brand’s Naked bras use a different sizing system, with sizes from XXS to 5X. Rest assured, there’s a bra in this collection that’s perfect for you.

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