FROM launches selling out in minutes to high-profile influencer collaborations, Amazon's in-house label The Drop has been generating some serious buzz ever since it launched in 2019.
We've delved into all there is to know about the limited-edition brand, and rounded up the best items from its permanent "staples" line that should be on your wishlist right now.
What is The Drop?
Amazon's The Drop partners with international trendsetters to design "of-the-moment, limited-edition collections" that are live for 30 hours or less. Fabrics are limited, so the pieces are made on demand which results in less waste. Big win.
As well as The Drop's limited collections, it also offers a line of wear-on-repeat pieces called Staples that are available to shop anytime.
- Shop The Drop at Amazon
Which influencers have done collections with the Drop?
LA-based Paola Alberdi was the first influencer to release a collection for The Drop, and she's since been followed by the likes of:
- Leonie Hanne
- Sierra Furtado
- Patricia Bright
- Charlotte Groeneveld
- Charlotte Bridgeman
- Milena Karl
- Logan Rae Hill
- Tanya Marie
- Daiquan
- Katie Sturino
How long are The Drop's collections available for?
Each Drop is available for just 30 hours – or even less, if it sells out before the allotted time. Some collections have reportedly sold out in a matter of minutes, so it's definitely a case of having to act fast when you know a launch is coming.
The best way to know about a collection in advance is to sign up for The Drop's text message alerts or email notifications, which you can do on its homepage.
You can also follow on Instagram at @amazonthedrop for an insider look at collections and upcoming drops.
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Does The Drop bring back any of its collections?
We've got good news; if you've missed out on a previous collection, all is not totally lost.
The Drop currently has an edit of fan favourites featuring sold-out styles that have been brought back in limited quantities.
There's no wait required, with all items ready to ship, so don't miss out on limited edition re-releases from the likes of @idesign8, @itsjuliettefoxx, @kass_stylz and @kelclight.
Does The Drop have a permanent collection?
Yes! Alongside its limited edition influencer collections, The Drop has a permanent collection called Staples – and it's a must for building a capsule wardrobe of essentials that will work season after season.
Check out our pick of the best Staples by The Drop pieces below:
1. Brit Tiered Ankle Maxi Tent Dress
- Brit Tiered Ankle Maxi Tent Dress by The Drop, £19.73 – £47.90 from Amazon – buy here
With its comfy, relaxed shape, this tiered maxi dress is a summer go-to whether you shop it in black or the array of other colours it's available in, from hot pink to sunny lemon.
Pair with flat sandals in the daytime and dress up with heels and layered necklaces in the evening.
2. Keagan Mid Rise Wide Leg
- Keagan Mid Rise Wide Leg, £14.62 – £38.99 from Amazon – buy here
Available in medium (pictured) or light indigo, the Keagon wide-leg jeans sit high on the waist and will look great whether you team them with a vintage tee and ankle boots for a cool daytime style, or with a dressier top for brunch or dinner.
3. Alice Crewneck Back-Slit Ribbed Pullover Sweater
- Alice Crewneck Back-Slit Ribbed Pullover Sweater, £9.09 – £38.92 from Amazon – buy here
This ribbed sweater is an absolute masterclass in how knitwear can be effortlessly chic and polished.
The classic crewneck design has been elevated with a flared bell sleeve and slit detailing on the back for a more luxe feel. Plus, it's "super soft and warm", according to one five-star review.
4. Blake Long Blaze
- Blazer (Available in Plus Size), £43.87 – £59.90 from Amazon – buy here
Every wardrobe needs a strong blazer: it's a go-to and so versatile, whether dressed down with jeans or styled more formally for work.
Staples by The Drop's version is available in 10 colourways, with black being a great place to start. Featuring a long silhouette and luxe stretch fabric, it's praised by shoppers for being "solidly made".
5. Diana Top Handle Crossbody Bag by The Drop
- Diana Top Handle Crossbody Bag by The Drop, £29.94 from Amazon – buy here
This compact crossbody bag is super cute and will get loads of wear thanks to the neutral colourway – but you can also choose from more statement hues including hot pink and ultramarine green.
The faux snakeskin finish makes it look way more expensive than it actually is. Bargain.
6. Fia Woven Platform Sandal
- Fia Woven Platform Sandal, £47.90 from Amazon – buy here
Pack these in your suitcase, stat.
We can just see these woven platform sandals being a holiday hero: from beach getaways to city breaks. Also available in tan and black, the padded footbed means they're comfy to wear too.
7. Dylan Pleated Straight Pant
- Dylan Pleated Straight Pant, £28.20 – £42.90 from Amazon – buy here
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Sticking with our pick of versatile neutrals, these pleated trousers will make a great addition to your collection of staples.
Wear them to work, to the bar or even a wedding (see the stone colourway) for a polished appearance. The stretch elastic at the back of the waistband means they're comfy to boot.
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