CNN is hoping to wake up its morning schedule.
The Warner Bros. Discovery-backed news outlet unveiled a new lineup for its morning block, installing Don Lemon, Kaitlan Collins and Poppy Harlow in place of the current hosts John Berman and Brianna Keilar. Chris Licht, CNN’s chairman and chief executive, has had some of his greatest success in morning news, having launched MSNBC’s “Morning Joe” and retooled the program once known as “CBS This Morning.”
The new program, retitled and with a new set, is expected to debut later this year. Lemon, who has notably held forth for CNN in primetime for the past several years, will end his run there, giving CNN a second slot to fill in the most-watched part of its schedule, Berman and Keilar are expected to find other assignments that will be announced at a later date.
While the current program, “New Day,” gained attention during the Trump era for in-your-face sessions between government officials and former anchors Chris Cuomo and Alisyn Camerota, the show has lagged its main rivals — Fox News’ “Fox & Friends” and MSNBC’s “Morning Joe” — for months in important viewership categories.
The shift will prompt yet another reworking of the network’s A.M. schedule, which has shuffled through a number of concepts since the long-running “American Morning” was taken off the air in 2011. CNN’s morning viewers have seen “Early Start,” “Starting Point,” and then, in 2013, “New Day.” That show launched with a trio of Cuomo, Kate Bolduan and Michaela Pereira, but eventually ended up as a duo of Cuomo and Camerota until Cuomo was moved to primetime in 2018.
More to come…
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