Everything you need to know about ‘Barbie Botox’, aka Traptox

Aesthetic crazes come and go, but some do end up staying popular for the foreseeable. With all the internet buzz around Traptox – aka ‘Barbie Botox’ – we have to wonder if this is one treatment that’s set to enter the leagues of baby Botox and lip flips.

If you haven’t heard of it, Traptox, catchily shortened from ‘trapezius Botox’, is “a procedure that entails the administration of Botox injections directly into the trapezius muscles situated on both sides of the neck,” explains Emma Wedgwood, aesthetic nurse and founder ofEmma Wedgwood Aesthetics.

She continues: “These muscles play a crucial role in shoulder and neck movement and stability. However, due to factors like extended poor posture, stress, and the strain of carrying heavy loads, they often accumulate tension and knots.”

So what does Traptox do to help lighten the load (figuratively)? “In terms of health benefits, it can offer significant relief from neck and shoulder discomfort arising from muscle tension,” Emma says. “Aesthetically, the administered Botox temporarily relaxes the targeted muscles, reducing muscle contractions and releasing accumulated tension. Consequently, the neck can appear elongated as the muscles responsible for pulling it downwards are momentarily weakened.”

This elongated neck is what’s given the treatment the nickname “Barbie Botox”. The release of the movie this July has had quite an impact on our fashion and beauty habits, with watchers keen to recreate Margot Robbie’s coordinated on-screen looks and delicate facial features. And though Margot may be genetically blessed with a Barbie-like neck, it’s rumoured that other celebs are turning to Traptox more and more in a bid to get more ‘elegant’ looking shoulders and a longer neck.

One thing we know for sure is that the treatment has hit the influencer world with a bang. A quick scroll on TikTok shows the tag ‘Trap Botox’ has now reached 7.9 billion views. Plus, there are thousands of videos from impressed users stating they can’t recommend it enough.

One TikToker posting from theUpkeepbeautyaccount even says she wouldn’t have considered wearing a tube top before getting the Botox injections to her trapezius muscles.

“I’m obsessed. Barbie, who?” she says, sharing her impressive before and after results.

If you’re serious about wanting to try the treatment for yourself, Emma does warn that it comes with some potential side effects – like with all injectables. “These may include mild bruising, swelling, or redness at the injection site,” she explains. “In rare instances, temporary muscle weakness or allergic reactions to Botox may occur. It is of utmost importance to consult with a qualified medical professional who can evaluate individual risks and determine if Traptox is a suitable choice.”

If you decide to have it done, you’ll also need top-up injections every several months to keep the results.

So, are you tempted to try it?

Emma offers anti-wrinkle injections from £195 at her Harley Street clinic. See here for more information and booking

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