Morgan Wallens Winning Streak on Albums Chart Shuts Out Competition From Young Thug and Peso Pluma

Morgan Wallen’s “One Thing at a Time,” and its lead single “Last Night,” have now spent 11 weeks simultaneously topping the albums and songs chart. The 36-song set has logged a total of 15 nonconsecutive weeks at No. 1 while the buzzy “Last Night” spends a 13th at the peak, surpassing Michael Jackson’s “Thriller” as the third-ever album to have ruled over Billboard 200 for at least 11 weeks while one of its songs leads on the Hot 100.

“One Thing at a Time’s” 110,500 album units managed to ward off Young Thug’s surprise debut of “Business Is Business,” which entered the chart at No. 2 with 89,000 units and 106 million streams. In the past few months, Wallen has also been challenged by K-pop champions (Twice, Jimin, Agust D, Seventeen) and stars ranging from Ed Sheeran to Melanie Martinez, Niall Horan and others. To this day, Wallen’s 2021 album “Dangerous: The Double Album” also remains in the top 10 of the chart (this week it’s at No. 7).

All of these wins combined with Luke Combs’ recent chart entries — singles “Gettin’ Old,” and his latest “Fast Car,” which sits at No. 2 on the Billboard Hot 100 — are giving country music a big look in 2023. The genre’s consumption has steadily evolved in the last two years thanks to the streaming habits of Gen Z and millennials, who according to a recent study conducted by Luminate, make up 50% of the average listenership for Wallen, Combs and Zach Bryan.

The extent of country music’s growth these past few years can also be observed in the resurgence of regional Mexican music, commonly recognized as Mexican folk music or traditional música Mexicana. Mexican singer-songwriter Peso Pluma’s “Génesis” clocks in at No. 3 on the albums chart this week — marking the highest charting album ever for the regional Mexican genre — with 73,000 equivalent album units earned and 101 streams. As reported by Billboard, the set is only the third regional Mexican effort to hit the top 10 following two sets from Eslabon Armado, both of which were released in the past 14 months.

The only other new release occupying the top 10 of the Billboard 200 is Kelly Clarkson’s confessional “Chemistry,” which debuts at No. 6 with 53,000 equivalent album units earned and 43,000 sales as a complete package. Taylor Swift’s “Midnights” continues at No. 4 while Gunna’s “A Gift & A Curse” is at No. 5 and SZA’s “SOS” is at No. 8. Swift also reappears in the No. 9 slot for “Lover” and ATEEZ’s “The World EP.2: Outlaw” falls from its No. 2 debut to No. 10 in its second week.

On the Hot 100, the “Barbie” movie soundtrack nabs a top 10 entry with Nicki Minaj and Ice Spice’s “Barbie World,” with Aqua, debuting at No. 7. The soundtrack, which has yet to be fully released, also features guests like Charlie XCX, Karol G, Dua Lipa and more. Rema and Selena Gomez’s “Calm Down” remains at No. 3; Miley Cyrus’ “Flowers” is at No. 4; Lil Durk’s “All My Life,” featuring J. Cole, is at No. 5 and Toosii’s “Favorite Song” is at No. 6.

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