Georgia Harrison helps launch new Superdrug condoms with a reminder about the importance of consent on the packaging
- Superdrug launched a campaign to tackle ‘non-consensual sexual behaviours’
- READ MORE: Georgia Harrison joins campaigners to call for better protections
Superdrug is set to launch new, own-brand condoms with a reminder about the importance of consent on the packaging.
The retailer launched a new campaign designed to tackle what it calls ‘destructive non-consensual sexual behaviours’.
The health and beauty retailer has partnered with reality TV star Georgia Harrison, as well as UK sexual health charities Brook and Fumble.
The campaign is also supported by UK Says No More and Switchboard National LGBTQ+ Helpline.
From September, Superdrug condoms will remind users to look for ‘consent over compliance’ with new-look packaging.
Superdrug is set to launch new, own-brand condoms with a reminder about the importance of consent on the packaging with reality TV star Georgia Harrison as ambassador
The boxes will also feature a QR code which brings people to the You Before Yes site, where they can find videos and blogs answering some of the most common questions young people have about sex.
In store, customers will also find sexual consent information on till screens.
Caris Newson, Superdrug’s healthcare director said: ‘People are being exposed to devastating non-consensual behaviours far too frequently and lack access to information and support.
‘Better consent-based behaviours won’t happen overnight and we’re committed to working with our partners to create long standing change.’
Revenge porn campaigner Georgia wrote in an Instagram post: ‘If you didn’t know already, consent is something I am incredibly passionate about.
‘That’s why I’m proud to partner with Superdrug and announce I am their new brand ambassador for their consent campaign.
‘Today Superdrug has launched ‘You Before Yes’ to tackle the important issues surrounding not just sexual consent, but consent in general.
The health and beauty retailer has partnered with reality TV star Georgia Harrison, as well as UK sexual health charities Brook and Fumble
Revenge porn campaigner Georgia wrote in an Instagram post: ‘If you didn’t know already, consent is something I am incredibly passionate about’
‘It aims to educate and empower you to find your voice and equip you with the knowledge and understanding to help keep both you, and others safe.
‘I encourage you to watch this video where I share some of the horrific DMs I’ve received without consent and hope it inspires you to call out non-consensual behaviour. Remember it’s You Before Yes!’
Amy O’Connor, Public Relations Manager at Superdrug said: ‘We believe Georgia is the perfect person to embody this ambassador role for our campaign as she has been nothing but brave, inspiring and a true testament of resilience and empowerment.’
The campaign comes after Georgia’s ex-boyfriend, fellow reality TV contestant Stephen Bear, was jailed for 21 months over his act of ‘revenge porn’.
The recording had been captured on CCTV on August 2, 2020, in his garden in Loughton, Essex, without Georgia’s knowledge, and he soon uploaded it to adult website OnlyFans and made £2,000 from it.
The campaign is also supported by UK Says No More and Switchboard National LGBTQ+ Helpline
The boxes will also feature a QR code which brings people to the You Before Yes site, where they can find videos and blogs answering some of the most common questions young people have about sex
Georgia arriving at Chelmsford Crown Court where her former partner was found guilty of voyeurism and two counts of disclosing private sexual photographs or films
The campaign comes after Georgia’s ex-boyfriend, fellow reality TV contestant Stephen Bear, was jailed for 21 months over his act of ‘revenge porn’
Love Island star Miss Harrison waived the right to anonymity afforded to her under the Sexual Offences Act, saying she felt compelled to as so many people knew of the video.
Judge Christopher Morgan jailed Stephen for 21 months and gave him a restraining order not to contact Georgia.
The reality star was also ordered to sign the sex offenders’ register and will be subject to notification requirements for 10 years.
Following the sentencing on March 3, the deputy chief crown prosecutor for East of England, Hannah Von Dadelszen, said that Bear will be forced to ‘sell any assets he has’ to pay back the £2,100 made on Miss Harrison’s video.
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