The Good Morning Britain team were moved to tears by a heart wrenching clip from singer Lewis Capaldi's latest music video.
Entertainment journalist Richard Arnold highlighted the tearjerking story shown in the music video, before a clip aired and saw him get teary eyed.
A teary eyed Richard was then comforted by host Susanna Reid had to reach over and extend a comforting hand to the emotional presenter as he blinked away tears.
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He wasn't alone either, as the camera panned to the Good Morning Britain team holding tissues after the emotional clip of the relationship between a man and a dog was shown.
Susanna asked entertainment and showbiz guru Richard: "Did you cry?"
Richard replied: "Oh Susanna, oh mate. I mean any pet lover…" before cutting to a sweet clip from the music video for Lewis Capaldi's latest release 'Wish You The Best'.
As the cameras rejoined the studio, a choked up Richard said: "Heartbreaking, it's heartbreaking isn't it?"
Co-host Martin Lewis asked, "Are you about to blub?", as Susanna joined in to add "He's gone! He's blubbing!"
A red eyed and emotional Richard shuffled his notes as he said: "I just think it's beautiful, it's beautiful."
The camera panned to the GMB crew all pretending to wipe away their tears with tissues behind the scenes as Susanna added: "Oh they're off."
It wasn't just the GMB crew and stars that found the music video moving, as viewers also found the clip and video tearjerking.
One viewer tweeted: "@LewisCapaldi's new music video is basically springs version of the John Lewis Advert."
Another added: "No me crying at half 8 in the morning because of@LewisCapaldi new music video."
"@LewisCapaldi ‘wish you the best’ music video just partly played on @GMB and quite honestly think the whole national probably ended up crying," said a third.
A fourth wrote: "@GMB oh my days watched the Lewis Capaldi video – am in absolute bits."
A fifth added: "#GMB – curiosity got to me and had to watch @LewisCapaldi new video…. That man made me cry!"
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