John Lewis releases teaser for its Christmas 2023 advert
John Lewis’ 2023 Christmas advert is titled Snapper, The Perfect Tree, and sees a young boy love and nurture a plant a seed bought at a local market, in the belief he is cultivating a perfect Christmas tree.
However, things aren’t as they seem as the plant becomes an equally big personality who wants to join in all the fun of Christmas.
Pulling at the viewer’s heartstrings, the plant is cast out into the cold to make way for a traditional tree.
The boy is determined for Snapper to have a place in the celebrations, which soon sees him back in the fold, as the ad ends with the strapline: “Let your traditions grow”.
In true John Lewis style, the ad is accompanied by an original song called Festa, which means celebration and performed by Italian tenor Andrea Bocelli.
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The soundtrack will be released in longer form as a charity single, with a proportion of the proceeds going to the John Lewis Partnership’s Building Happier Futures charities, which help young people with experience of the care system and families in need.
Touching on being a part of the ad and raising money for the charity, Bocelli said: “I am delighted to take part in this wonderful and unique tradition of Christmas storytelling.
“It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations. Joy to all of your worlds this Christmas!”
John Lewis customer director Charlotte Lock said: “We are a nation that loves the traditions of Christmas – from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers.
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“Many of us have our own unique festive traditions and that makes them even more special. The film celebrates themes of family and evolving traditions, and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
As well as the ad and the song, John Lewis also has a big range of merchandise which includes a plush plant from £18, a Christmas card with seeds for £3 and a £9.99 children’s storybook.
Snapper will also feature on the Christmas at Kew light trail at the gardens this year.
Fans will also be able to us an AR filter that will allow Meta users to bring Snapper into their own homes.
A digital advent calendar on the John Lewis app will also see Snapper reward myJL members with exclusive rewards.
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