Melbourne icon Franco Cozzo dies

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Melbourne icon Franco Cozzo, a furniture salesman whose TV advertisements became ingrained in the city’s popular culture, has died. He was 87.

The Italian-Australian businessman’s death was announced on his social media account on Wednesday afternoon.

Melbourne furniture magnate Franco Cozzo in his showroom in 2021.Credit: Wayne Taylor

“It is with great sadness that we announce the passing of our beloved Franco Cozzo,” the post read.

“He was surrounded by his loving wife and family. We would greatly appreciate that our privacy be respected during this difficult time.”

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