11 best under-£30 buys from the UK’s new online beauty playground

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Sephora UK is finally here – and if you’re feeling overwhelmed, let us introduce you to our pick of the best bits under £30.

It’s finally happened: Sephora has launched in the UK – although for those who remember it from times gone by, it could be considered a re-launch – but whether or not this is your first rodeo, it’s fair to say that this is the moment that we’ve been patiently waiting for. No longer are we having to book flights to America or trains to Paris just to be able to shop some of those most-wanted and exclusive brands that are stocked – because now we can get them on home turf.

From Ilia Beauty to Patrick Starrr’s One/Size and even the own-brand Sephora Collection (don’t knock it until you’ve tried it), it’s a real beauty lover’s playground. However, it’s worth noting that Sephora UK is online only for now, but we’re praying to the make-up gods that a real life bricks-and-mortar store will be popping up sometime in 2023.

We’ll keep you posted on any intel that we get, but until then, here are our top picks that come in at under £30 and are well worth adding to your basket.

  • Sephora Collection 12H Contour Pencil Eyeliner

    Best Sephora UK buys under £30: Sephora Collection 12H Contour Eye Pencil

    As well as being home to some of the best beauty brands on the planet, Sephora has its own line of high-quality products. Sephora Collection comprises everything from face masks and skincare to bath bombs and make-up – and one product not to sleep on is the pencil eyeliner. Available in 24 shades spanning three finishes – matte, glitter and shimmer – they’re long-wearing, vibrant and easy-to-blend.

    Shop Sephora Collection 12H Contour Pencil Eyeliner at Sephora UK, £8.99

    buy now

  • Ilia Beauty Balmy Gloss Tinted Lip Oil

    Best Sephora UK buys under £30: ILIA Beauty Balmy Gloss Tinted Lip Oil

    Lip oils have been big news this year, and cruelty-free brand Ilia Beauty (which we’ve been so excited about trying) has its own range packed with skin-loving ingredients, including hyaluronic acid to hydrate and jojoba, to soothe dry, chapped lips. There are six shades to choose from and they can either be worn alone for a sheer wash of colour or layered on top of lipstick for a glossy finish.

    Shop Ilia Beauty Balmy Gloss Tinted Lip Oil at Sephora UK, £24

    buy now

  • Gisou Honey-Infused Hair Oil

    Best Sephora UK buys under £30: Gisou Honey Infused Hair Oil

    Gisou’s multi-purpose hair oil is enriched with nourishing ingredients that repair and protect hair for a visibly stronger and silkier shine. The most notable ingredient (and the one you’ll find in all of Gisou’s products) is honey, which is known and loved for its emollient, humectant and moisturising properties. Use it pre- or post-styling to tame flyaways and disguise split ends.

    Shop Gisou Honey Infused Hair Oil at Sephora UK, £19

    buy now

  • One/Size Preserve the Serve Luminous Setting Spray

    Best Sephora UK buys under £30: ONE/SIZE Preserve the Serve Luminous Setting Spray

    Founded by influencer and make-up artist Patrick Starrr, One/Size is now (finally) exclusively available to shop in the UK. Preserve the Serve Luminous Setting Spray is a hydrating mist that not only has a great name, but it also works to ensure skin stays looking fresh all day long, while keeping make-up in place.

    Shop One/Size Preserve the Serve Luminous Setting Spray at Sephora UK, £30

    buy now

  • The 7 Virtues Santal Vanille Roll-On Perfume

    Best Sephora UK buys under £30: The 7 Virtues Santal Vanille Roll-On Perfume

    One thing we love most about Sephora in the US is the selection of roll-on fragrances: travel-sized versions of our favourite scents? Yes please – and although the UK choice isn’t quite as extensive (yet), The 7 Virtues is enough to satisfy us for now. Santal Vanille smells like a cosy cashmere jumper with its notes of creamy coconut, vanilla and myrrh.

    Shop The 7 Virtues Santal Vanille Roll-On Perfume at Sephora UK, £30

    buy now

  • Tarte Shape Tape Contour Concealer

    Best Sephora UK buys under £30: Tarte Shape Tape Contour Concealer

    At this point, Tarte’s Shape Tape is so iconic it can be considered a national treasure of the beauty world –  but, until now, it wasn’t easy to get hold of in the UK. The full coverage formula is incredibly creamy, super blendable and available in 30 skin-true shades – there’s a reason one sells every 12 seconds.

    Shop Tarte Shape Tape Contour Concealer at Sephora UK, £27

    buy now

  • Makeup By Mario Master Hold Brow Gel

    Best Sephora UK buys under £30: Makeup By Mario Master Hold Brow Gel

    The brainchild of Mario Dedivanovic – one of the best make-up artists of modern times – Makeup By Mario is a brand we can’t get enough of. Alongside some of the most well-known and best-loved products (MoistureGlow Lip Plumping Serum and Master Mattes Palette, we’re looking at you) sits Hold Brow Gel. It sculpts and lifts in seconds and the clear, matte finish keeps hairs in place all day long.

    Shop Makeup By Mario Master Hold Brow Gel, £23

    buy now

  • WetBrush Original Detangler

    Best Sephora UK buys under £30: WetBrush Original Detangler

    A beauty editor favourite, the Original WetBrush is one of the best brushes available, thanks to the fact it minimises breakage and detangles all hair types. Made with super-soft bristles, it easily glides through both wet and dry hair without needing to pull or tug so there’s less chance of damage.

    Shop WetBrush Original Detangler at Sephora UK, £11.90

    buy now

  • Innisfree Dewy Glow Jelly Cream with Jeju Cherry Blossom

    Best Sephora UK buys under £30: Innisfree Dewy Glow Jelly Cream with Jeju Cherry Blossom

    A much-loved K-Beauty brand, Innisfree describes itself as an affordable, effective skincare solution and we couldn’t be more on board. This unique jelly-textured cream is enriched with cherry blossom leaf extract for a visibly brighter and more plumped complexion. It can be used morning and evening for an instant hit of moisture – or whenever skin needs it most.

    Shop Innisfree Dewy Glow Jelly Cream with Jeju Cherry Blossom at Sephora UK, £21

    buy now

  • Sephora Collection Monoï Bubble Bath & Shower Gel

    Best Sephora UK buys under £30: Sephora Collection Monoi Bubble Bath & Shower Gel

    Also in the Sephora Collection range is this Monoï Bubble Bath & Shower Gel. One of five different scents available (others include cotton flower, cherry blossom and mango), this one smells exactly like the sunny holiday we all wish we were on right now. The cute bottle will look great on your bathroom shelf; it also makes for the ideal Secret Santa gift (because, yes, it’ll be time to start thinking about that soon).

    Shop Sephora Collection Monoi Bubble Bath & Shower Gel at Sephora UK, £6.99

    buy now

  • Corsx Advanced Snail 96 Mucin Power Essence

    Best Sephora UK buys under £30: Corsx Advanced Snail 96 Mucin Power Essence

    Another TikTok favourite, this powerhouse serum is loved for a reason, so bear with us here. Perfect for the cold winter months, it’s packed with skin-friendly snail secretion filtrate (we know, but trust the hype) that not only repairs damaged skin but also improves elasticity and helps it maintain hydration levels. Best used after cleansing, pat it into before moisturiser to revitalise skin.

    Shop Corsx Advanced Snail 96 Mucin Power Essence at Sephora UK, £23.99

    buy now

Main image: Ilia Beauty/courtesy of brands

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