BRITS treat themselves an average of 42 times a year – and excuses include simply making it to the weekend.
A study of 2,000 adults found 18 percent also spoil themselves as a reward for stepping out of their comfort zone, while 1 in 20 do so to simply post about it on social media.
Having a tough day at work and celebrating payday also ranked high on excuses Brits need to indulge in little luxuries – and almost 9 in 10 believe it's important to their personal wellbeing.
But 45 percent admitted they are treating themselves less at the moment due to the cost-of-living crisis.
From buying a bar of chocolate or a takeaway coffee, to splurging on a beauty treatment and having a lie in, 53 percent say they instantly feel happy after splashing out on themselves.
One in four Brits also say they are much calmer after giving themselves a little boost.
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And 29 percent reckon people shouldn’t feel guilty for doing something to cheer themselves up.
More than half (57 percent) also feel positive after treating someone else.
And two thirds agreed they get a “magical” feeling when they receive an unexpected treat from a loved one or friend.
The research was commissioned by comparethemarket.com, which teamed up with Caffe Nero to offer customers 25 percent off coffee and pastries, twice a day, seven days a week.
Julie Daniels, spokesperson for the price comparison site, said: “Everyone deserves to feel a little boost – a treat can perk us up when we’re low, or elevate an already good day into a great one.”
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Among the most regular treats for Brits were consumable goods – such as a coffee (22 percent), a chocolate bar (41 percent) or a meal out (14 percent)
A further 21 percent enjoy something material, including splurging on new clothes (12 percent) or a video-game (16 percent).
The ‘glow’ of a treat typically lasts for several hours, according to 34 percent polled via OnePoll, while 26 percent say they get a thrill for days as a result.
While many Brits may be being more cautious with their spending due to the current cost-of-living crisis, 32 percent have still treated themselves within the past week and 22 percent in the past month.
TOP 10 THINGS BRITS REGULARLY TREAT THEMSELVES TO
1. Chocolate bar
2. Takeaway
3. Glass of wine
4. Takeaway coffee
5. A lie-in
6. Video game
7. Meal out
8. Cake
9. Clothes
10. Skipping the gym
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