I’m a fashion fan & figured out why sizes vary so much from shop to shop – now I ignore them entirely | The Sun

HAVE you ever been confused by the clothes sizing in high street stores?

Maybe you're a size 10 in dresses in all stores but one? Or sometimes your sizing down in jeans because they hang to loose around your waist.

Well you might not be the problem. A fashion fan revealed why the labels on your clothes don’t make sense.

Alison Hope Murray shared the complicated history behind store sizing in a TikTok video online. 

She said: “I'm gonna tell you why the size label on your clothing just does not matter. It is a complete myth that fashion labels have any kind of like.”

The fashion fan explained: “Standard size system to adhere to. There is no like a magical government centre for the entire world where they track people's sizes.

“So most of the time it means that brands are completely left in the dark of how to size their own clothes. They use their own data from their own sales to label clothes.”

Alison explained buying ready made clothes in stores is still a new thing as in the past they used to be made to order. 

“Up until the 20th century, most clothing was made in the home by women, for women. And clothing sizes were much more practical in that it referred to age 14 was for a 14 year old.”

Attempts to make a universal sizing system in the past failed miserably so eventually they stopped trying.

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“By the 1980s it was kind of realised that in order to establish a universal size system was just too complicated.. So in 1983 it was literally abandoned.”

“Like there are so many different Body types and sizes. It would be very hard to kinda create a one size fits all system.

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Alison says brands now use sizing as a marketing tool. 

“Sizing's also been used as a bit of a marketing tool. Like brands will deliberately make clothes bigger so that you fit into a smaller size so that you feel better about yourself.

The fashion fan explained that brands prefer making clothes for smaller people, not just because of trends but because it is cheaper. 

“And we still, you know, the industry still cares about these things and they care about catering to smaller people, but that doesn't mean we need to care. 


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“When it comes to size range extensions, brands will often use the excuse of cost. It is expensive to produce a range of clothing in a wider size range. It just is. And ultimately, brands will just want to do what's right for their bottom line.”

In the end Alison concluded that size is just a number and we shouldn’t think about it too much. 

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“And I think sometimes it's important to remember that a size is just a number that a brand made up to try and help you buy things.”

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