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Good Morning Britain viewers were shocked when a completely nude model appeared on their screens at the crack of dawn.
Presenters Ben Shephard, 47, and Ranvir Singh, 44, welcomed Adrian into the ITV studio who was posing for a life drawing class since the beginning of Thursday morning's instalment (July 28).
The segment came as a part of the programme's discussion into whether life drawings should be used to help people's mental health in care homes.
READ MORE: GMB in major host shake-up as Kate Garraway extends leave amid Derek's health battle
Ben and Ranvir also welcomed Isabel, the principal of Hampstead School of Art, who says the benefits of drawing are "incredible" alongside Dr Hilary who says that art therapy has "countless benefits" for older people.
Nude model Adrian had nothing but a GMB sign covering his modesty and behind him were four elderly guests who were hard at work with their paint brushes.
Taking to social media, several were mortified at the fact they were having to watch a naked man regularly appear on their screens.
"Can they stop showing that nude bloke now [crying laughing emoji] #GMB," questioned one.
A second penned: "Was the naked man being drawn really needed at 8:30 in the morning. Nothing else important taking place in the world right now?"
"#GMB I couldn’t think of anything worse than sketching a naked mole rat in the morning, I’d rather have a nice cup of coffee," wrote another.
While a fifth fumed: "#GMB ffs that model naked is disgusting."
Ben turned his attention to the four guests – Michael, Sheila, Geraldine and Prumelia – who were concentrating on their muse for the life drawing.
Shortly after the segment concluded, Andi Peters jumped in on the action and began presenting with his shirt off.
Ben couldn't contain his laughter as the presenter put on his best pose with his upper body on full display.
Good Morning Britain airs weekdays on ITV at 6am
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- Good Morning Britain
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