Disney+ managed to break through the streaming noise with another title on Nielsen’s charts for the week of August 21 to August 27.
The latest Star Wars spinoff Ahsoka fought its way to No. 5 on the overall list and No. 2 among streaming originals with the Tuesday release of the series’ first two episodes. With just under a week of viewing, the episodes tallied 829M viewing minutes.
Nielsen credits Disney’s strategy to revive appointment viewing among streaming audiences, since new episodes of Ahsoka launched on Tuesday evenings, a time when many viewers would be able to tune in sooner rather than later to avoid spoilers.
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HBO’s sports dramedy Ballers is also still finding success since it launched on Netflix. After making it onto the Top 10 overall list in its first week on the streamer, Ballers moved up to No. 7 overall and No. 5 among acquired content, despite dropping 6% in viewership to 656M minutes this week. The series, which is also still available on Max, is continuing to prove that a cross-streamer distribution strategy might be a viable path forward in the streaming era.
It should not surprise anyone that Suits continued its reign for yet another week (its 10th week in a row, if you’re still counting). The USA Network legal drama was down 6% in viewing versus the week prior, but still cooked up 2.7B viewing minutes across Netflix and Peacock.
Interestingly, Nielsen reports that Season 1 still makes up the largest share of viewing at 16%. That’s noticeably lower than the 55% of viewing the first season made up in week one on Netflix, but it does indicate that the ongoing buzz around the series is still drawing new audiences.
Over the past five weeks, viewing has naturally begun to spread out across all eight seasons available on Netflix. Seasons 2 to 7 are all falling between about 11% to 15% of viewing, with viewership for the final seasons on a slow but steady uptick. With 124 episodes available, it makes sense that it would take audiences a while to work their way through the series.
There were two more titles that crossed the billion-minute mark for the week — Netflix’s Who Is Erin Carter? and Disney+’s Bluey (shocker). Both were within spitting distance of each other, around 1B viewing minutes each. But, their audiences are obviously much different.
According to Nielsen, 62% of Who Is Erin Carter? viewers are over 50, while Bluey is rocking among the under 5 crowd.
Nielsen thinks Bluey‘s recent renewed success might even challenge Cocomelon for its crown among kids’ content. This is its seventh consecutive week with over a billion viewing minutes, and the series has made it Nielsen’s overall Top 10 in 29-of-34 reported weeks in 2023. It’s been in the acquired list all 34 weeks. That’s a lot of viewing for the animated Blue Heeler.
Here is the full Top 10, with streaming service, title, number of episodes (“1″=feature film or series premiere) and minutes of viewing:
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